Chelsea Football Club today announces a long-term partnership with Molson Coors Beverage Company, bringing Carling – the lager brand most associated with football – to fans at Stamford Bridge and Kingsmeadow from the 2025/26 season onwards.
Having first partnered with the club during the ‘90s and connecting with fans of the beautiful game for over 30 years, the collaboration with Molson Coors continues through Carling’s long presence in football.
An expanded offering, with 11 new products available, will be provided by Molson Coors for fans to responsibly enjoy across Stamford Bridge and Kingsmeadow stadiums. This will include Carling, Coors, Madrí Excepcional, Madri 0.0%, Staropramen, Pravha, Aspall, Rekorderlig, Doom Bar, Sharp’s Atlantic and SALT Alpacalypse.
Blues fans, both at home and abroad, can also expect to see Carling roll out exciting new promotional activity next season. Molson Coors’ support will extend to an upgrade for Frankie’s, our sports bar and grill at Stamford Bridge, ensuring a range of experiences is available to visitors all year round.
Oliver Boden, partnership sales director for Chelsea Football Club, said: ‘We are delighted to welcome Molson Coors to our family of partners, they have such an authentic connection to football from so many years of supplying major sporting venues around the world. We know the team there will bring huge value to our matchday infrastructure, ensuring we offer the best experience possible to our supporters.’
Kev Fawell, UK sales director at Molson Coors, added: ‘We can’t wait to kick off our role as the Official Beer Partner of Chelsea Football Club, bringing our popular brands to fans at Stamford Bridge and Kingsmeadow over the coming seasons.
‘Carling is passionate about football, and we are excited about this opportunity to engage Chelsea fans in the UK and around the world. We will be investing significantly in infrastructure at the stadium to create industry leading memorable experiences for football fans.
‘Over the course of the next year, we will be revealing our wider plans, which will see Carling and Coors rewarding loyal Blues fans from around the world, with unique promotions and live events.’