If the opening games in the NHL Stanley Cup Final and NBA Finals are of any indication, then hockey and basketball fans are in for a real treat over the next two weeks. Game 1 for each delivered plenty on the entertainment meter, setting the stage for big world of mouth and heavy social media traffic going into their respective Game 2. Overtime games and one-point buzzer beaters result in the television ratings spikes that are pure joy to broadcast programmers, national sponsors, merchandisers, licensees and sports bars and restaurants across North America.