The Buffalo Bills' offense was one of the best in football last season, averaging 30.9 points per game, and Josh Allen led it with aplomb.
With a "everybody eats" mantra, things moved along smoothly for Joe Brady's unit, and that was without Keon Coleman really establishing himself.
Yes, 556 yards and four touchdowns from 29 receptions is a solid return in Year 1, but Keon battled injury and poor form towards the end of the year, meaning more is expected of him in Year 2.
And for CBS Sports, with the losses in free agency, Coleman could be primed for a jump in production in 2025.
"The 2024 second-round pick had a solid rookie season but is primed to break out in 2025," CBS Sports writes. "While the Bills added Palmer, they also let fellow wideout Mack Hollins leave in free agency, which opens the door for Coleman to adopt some of his 50 targets from last season, adding to what should be a growing amount of volume from Josh Allen.
"Coleman showed his big-play ability, averaging 19.2 yards per reception last season. Given that Allen has one of the best arms in the NFL, this duo could make some serious splashes."
Buffalo Bills wide receiver Keon Coleman (0) and Denver Broncos cornerback Riley Moss (21) look for a pass during the fourth quarter in an AFC wild card game at Highmark Stadium.
Buffalo Bills wide receiver Keon Coleman (0) and Denver Broncos cornerback Riley Moss (21) look for a pass during the fourth quarter in an AFC wild card game at Highmark Stadium.
Mark Konezny-Imagn Images
With Mack Hollins and Amari Cooper out, and Joshua Palmer and Elijah Moore in, Coleman "should" see far more than 57 targets from Allen, but as we know, he has to show he warrants them.
That begins in the offseason at OTAs and then training camp, but after a solid rookie season, we are fascinated to see how he progresses in Brady's offense.
Now, we aren't expecting 1,000 yards and eight touchdowns, but rather a more consistent season where the gap between his best and worst games is smaller.
Keon has all the tools needed to succeed, and we imagine he'll get the chance to do so. It is just a matter of whether he does or not.