You’re not you when you’re hungry and [Buffalo Bills](https://www.syracuse.com/buffalo-bills/) quarterback Josh Allen is here to help.
The Bills quarterback is working with Mars, Inc., owners of SNICKERS, on limited edition candy bars and ice cream bars that will be available soon. SNICKERS shared a press release on their collaboration with Josh Allen.
_This season, SNICKERS__®_ _is teaming up with Buffalo Bills Quarterback Josh Allen to take on halftime hunger like a true MVP. Together, they’re launching limited edition collectible SNICKERS and SNICKERS Ice Cream packs, each featuring the fan-favorite superstar._
The limited edition bars will be available nationwide in June.
In addition to limited edition SNICKERS and SNICKERS ice cream packs, Allen is also sharing halftime hacks on the candy bar’s website. Buffalo’s star quarterback will share “hunger-busting tips” starting on September 4. SNICKERS will be offering chances to win prizes along with the halftime hacks, including a trip to Super Bowl LX.
“I’ve always been a fan of SNICKERS, so putting my name – and my game – on these packs is a win,” said Allen. “Whether you’re taking the field or taking your fantasy line-up to victory, SNICKERS has your back when hunger strikes.”
You can learn more about the collaboration [here](https://www.snickers.com/halftime).
Allen, the NFL’s reigning MVP, has become a household name. In addition to his campaign with SNICKERS, Allen was recently featured in a Natrol Sleep & Restore commercial. The quarterback has also done national commercials with Gatorade and Pepsi.
This isn’t the first time that the Bills have been featured in a SNICKERS campaign. Jim Kelly, Thurman Thomas, Bruce Smith, Marv Levy and others were in featured in a commercial with the candy bar in the mid-90s. Wide receiver Stefon Diggs also starred in a rookie mistakes commercial for the company.