The summer transfer market is moving slowly, but certain news are already upsetting the balance. In the case of Moise Kean, the interest he is generating is not only due to his potential, but also to the uncertainty surrounding him. At Fiorentina, he is considered a key player, valued as a star, and at times seems to have a guaranteed place in the team. However, everything could change if another club make a solid offer. Those around him know it, and so does the player. That is why every gesture, every contact, every leak counts. In this situation, Manchester United appear to be one of the most persistent names.
According to Tutto Mercato Web, United have been in constant contact with Kean, showing a clear intention to sign him, but interest does not translate into certainty for the striker. The English club will not be competing in European competitions in the 2025/26 season, and already have several centre forwards such as Hojlund, Zirkzee and Matheus Cunha, who recently joined the club. This overload of attacking options makes the project less attractive. Kean himself wants to feel like a protagonist, not another supporting actor in an overcrowded squad. Florence offers him that, at least for now, and the £52 million release clause may deter many attempts.
Moise Kean in action, as Manchester United weigh a potential move for the Fiorentina striker amidst a competitive transfer market.
The question is whether Manchester United should insist on signing him. The current squad is full of attackers, but not all of them offer what Kean could bring: mobility, running off the ball and a certain maturity that has grown over the years. Unlike Hojlund or Zirkzee, the Italian has experience in different competitive situations, even in turbulent ones. His presence would increase competition, but he would also offer a real tactical alternative if the team chooses to play with two strikers or use a more aggressive approach in the final stages of matches. Even so, the 25-year-old is not a priority for a team that need reinforcements in other areas.
Not playing in the Champions League has more influence than some are willing to admit. A footballer like Kean, who is looking to relaunch his career, values being in the European spotlight. The lack of continental competition not only affects the sporting side of things; it also reduces visibility. To compensate, United must offer a very clear, ambitious project and, above all, continuity in terms of playing time. It is not enough to put money on the table; the commitment has to be sporting, not just contractual. The club can convince him if they show that they have a long-term plan where Kean is not just another player.
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The arrival of Ruben Amorim also comes into play. He arrived in the middle of last season and is still looking to shape a project with identity. If Amorim considers Kean to fit into his idea of a fast, vertical, aggressive and young team, then the signing would make more sense. But if the priority is to consolidate Hojlund or give Cunha a leading role, everything changes. The Portuguese coach does not usually accumulate similar profiles without a clear logic. Therefore, the coach’s endorsement will be essential to know if the interest is real or decorative.
From another angle, perhaps Kean needs to stop looking for the big stage and focus on a place where he can simply play. And if that place is Florence, where he is valued and needed, then leaving could be a mistake. You don’t always have to jump to the biggest stage. Sometimes, growing up requires staying put.