Damien Comolli wasted little time Tuesday [saying who Juventus’ manager next season would be](https://www.blackwhitereadallover.com/2025/6/10/24446769/juventus-damien-comolli-igor-tudor-2025-serie-a-team-management-team-news), with the club deciding to stick with Igor Tudor after he joined them on an interim basis in mid-March. But there was still plenty of curiosity about what [Juventus](https://www.blackwhitereadallover.com)’ new general manager had to say even beyond his opening remarks.
Mostly because up until this point, the 52-year-old Comolli was a relative unknown in the circles of those who are very focused on Serie A. Comolli has worked in the Premier League and is coming off a five-year run as Toulouse’s president before he was announced as Juve’s new GM on June 1, ushering in a new front office as Cristiano Giuntoli has made his way out following the Bianconeri’s disappointing 2024-25 campaign.
At his introductory press conference, Comolli hit on a variety of topics — from his approach to building a roster and approaching the sport in 2025, how data influences his decision making process, what Giorgio Chiellini’s role in this new-look front office will be and the remaining spots that need to be filled alongside him.
First, we will see what he had to say about establishing an identity — something that Juventus have tried to do in multiple different ways ever since Max Allegri and the club parted ways for the first time in 2019, with the results being ... less than impressive:
> “I think identity is fundamental in the current sports industry. We are in the entertainment business, we gift emotions, but it is important to create a strong identity. The “moneyball” model aims to rationalise a very irrational industry like football. This model has helped me make the right, considered choices, based on careful evaluation. We mustn’t be afraid of this association between data and football because it can prove useful. My obsession is to try to win, but also to try to improve every day to gain an advantage over other teams, and for me, the best way to do that is to use data.”
When it comes to the use of data in his various front office roles over the past two decades, it is something that Comolli has not shied away from. He says implementation of those types of tools will be something that “will guide us in measuring the strength of our team compared to our opponents.”
> “I have been working with data for 25 years now, I have a background in data analysis. I have never come across a more rational approach than that linked to data analysis. We will use data in different areas; it will guide us in measuring the strength of our team compared to our opponents, but data will also help us manage our business strategy. It is fundamental at all levels: it is part of my life and I know exactly how it works because I have used it in my previous experiences.”
To implement how he wants his front office to run, Comolli will also need more than just Chiellini alongside of him. During his press conference, Comolli said that he wants to hire a new sporting director as well as a technical director — two different positions that will have the aim adapting to how the sport is currently run.
> “We will have a Sporting Director who will be responsible for transfer dealings and will also be part of the committee mentioned above, with a focus on the youth sector. There will also be a Technical Director who will have other responsibilities and will also report to me. This is the best possible structure for our club. We want to take our time to choose the right people for these two key positions. Having two separate figures is very important because modern football is becoming increasingly global and the demands are growing.”
That, naturally, brings us to what Chiellini will be doing in his second year back at the club, with a promotion to being Juventus’ new Director of Football Strategy that gives him more of a voice on the football side of things.
> “Giorgio will have a strategic role, not just a role focused on the pitch but also off it. He will also be a key figure in the commercial sphere. There are several aspects that we are working on together. Giorgio and I will move from one area to another and discuss things on a daily basis. We have also set up a Football Strategy Committee, of which Giorgio will be a member.”
So, with all of that being said, what are Comolli’s thoughts on the current state of Juventus’ squad and how will things be approached during his first summer running things in Turin?
> “We talked about the current squad, obviously taking Tudor’s approach into account. There are certainly adjustments to be made, but I can tell you that there will be no radical changes. I spoke with Dusan Vlahovic just last week. He’s a top player. Now I’ll wait for him (to come back from international duty) and discuss his situation, his intentions and his relationship with the club in more detail.
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> “The first time I met the owners, I said that I would do everything to try to win every competition we played in. That doesn’t mean we’ll succeed, but that has to be the ambition. When you wear the Juventus jersey, you have to take to the pitch to win every time. I want to convey my passion to the club, but I know it’s already there and I’ll make sure it stays strong.”