Businesses in Bootle are keen to work with Sefton Council and Everton FC to boost the town’s matchday appeal
An aerial view of Everton's new ground, the Hill Dickinson Stadium, taken in March. Photo by Anthony Devlin/Getty Images
An aerial view of Everton's new ground, the Hill Dickinson Stadium, taken in March. Photo by Anthony Devlin/Getty Images
Bootle businesses are ready to grasp a ‘once-in-a-generation’ opportunity afforded by the upcoming launch of Everton FC’s new Hill Dickinson Stadium, at Bramley Moore Dock. Proprietors in Bootle will look to take full advantage of the potential uptick in revenue afforded by the increased footfall for the area, according to Sefton Council.
According to the local authority, the potential business benefits to Bootle from the Hill Dickinson centre around the launch of a dedicated shuttle bus service running before and after matches between the Strand Bus Station and the stadium.
Feedback from the council’s recent business impact survey showed that almost all local businesses (98%) are aware of the new stadium and the significant opportunities it could bring to Bootle. Encouragingly for the local authority, three quarters of those who took part in the consultation said they are aware of the new shuttle service.
Following two successful test events at the new stadium, with a further match planned for Saturday August 9, Sefton Council invited businesses in Bootle to share their views through an online survey. The survey was led by InvestSefton, the council’s dedicated business support team.
Aerial View of Bootle
Aerial View of Bootle(Image: EFP Drone Footage)
It asked businesses about key issues including transport, parking, themed events and fan zones at Salt and Tar and Lock and Quay and the expected increase in visitor footfall on match days. Officers also spoke directly with retailers, business owners and social trading organisations in Bootle Strand and along the Stanley Road corridor.
In response to the feedback, Sefton Council has confirmed it will continue to improve directional signage to car parks and public transport links. It will also monitor the use of parking and shuttle bus services, and provide businesses with practical support around recruitment, marketing and planning for matchday trade.
The Salt and Tar event space next to Bootle Strand has been highlighted as a key location for fan engagement and themed activities. Regular shuttle buses from Bootle Strand ensure it is easy for fans to travel to and from the stadium.
Sefton Council carried out the survey in partnership with Everton Football Club and Hill Dickinson Stadium, to help understand the opportunities and potential impacts of the new stadium development for Bootle. Since the stadium project began, the council has been working closely with Everton, Liverpool City Council and Merseytravel to ensure local businesses and communities can benefit fully from this major investment.
The local authority confirmed that many of the businesses consulted said they are planning to extend opening hours and introduce special matchday offers. This included themed food and drink, and other promotions to attract supporters and visitors.
Council officers are already in discussions with Everton FC and Merseytravel to develop further local business opportunities and events linked to the transport hub and nearby parking. Councillor Marion Atkison, Leader of Sefton Council, said: “Everton’s new stadium is a once-in-a-generation opportunity for Bootle.
Everton Football club Hill Dickinson Stadium
Everton Football club Hill Dickinson Stadium
(Image: Colin Lane/Liverpool Echo)
“These findings show there is real optimism and ambition among our local businesses. We’re committed to working with our partners to make sure this development delivers lasting economic and social benefits for our communities.”
Councillor Paulette Lappin, Sefton Council’s cabinet member for regeneration, economy and skills said: “This survey has given us a clear picture of how local businesses see the opportunities ahead.
“It’s a great starting point as we work to boost business growth and make sure Bootle benefits fully from this investment. This is only the beginning, we will keep listening to our businesses and residents so everyone can help shape what could be very exciting times for Bootle.”
Councillor Liz Dowd, chair of Sefton’s public engagement panel, added: “We really appreciate the time our businesses have taken to share their views. This feedback is crucial as we shape future plans that bring long-term benefits to Bootle.”