Heavy lifting and transport specialists Sarens PSG have been confirmed as the new holders of Inverness Caledonian Thistle’s stadium naming rights.
Caley Thistle business commercial manager Andrew Benjamin, Sarens PSG Director Paul Clark and Caley Thistle chairman Alan Savage Pics. Trevor Martin
In what was described as a “record-breaking” six-figure investment, the Caley Jags’ home will now be called the Sarens PSG Stadium until the 2027/28 season.
The agreement includes premium stadium branding, integrated digital and matchday activations and a range of community initiatives.
Discussions over the deal began when Sarens PSG director Steve Clark approached ICT chairman Alan Savage when they were playing Cove Rangers last season, and discussions continued to get an agreement over the line.
Sarens PSG, who originated in Invergordon and are now based in Aberdeen, will support the club both financially and introduce it to their global audience and business network, with the football club looking to accelerate and build its commercial growth under the stewardship of Alan Savage.
Signs reflecting the name change have already been erected at the stadium, and further cements Sarens PSG’s commitment to the Highlands where the company is involved in major international renewable energy and infrastructure projects, including off-shore wind and other green energy.
Sarens PSG director Paul Clark said: “We are extremely proud to partner with inverness Caledonian Thistle and continue investing in our Highlands community.
“The club has a passionate, ambitious fanbase and a strong sporting tradition, and it will be an honour to see our name displayed on the stadium.
“As we reach record-breaking new heights off the pitch, we hope the players can achieve the same on it.
“This deal will help strengthen the prospects of the club going into this season, and help lift its profile on to an international stage at the same time.
“We look forward to supporting them on the journey ahead.”
Caley Thistle business commercial manager Andrew Benjamin, Sarens PSG Director Paul Clark and Caley Thistle chairman Alan Savage Pics. Trevor Martin
Caley Thistle chairman Alan Savage believes that having a Highland company fits in perfectly with the club’s new ethos under his stewardship, commenting: “They’re a great company to be associated with, and it’s a big lift for everybody at the club.
“It’s significant for the football club. It’s important that local businesses support this football club, and a lot of the businesses in Inverness have been reticent because the club was in administration.
“It’s absolutely fundamental that we have local investment, and I’m hoping that other businesses in Inverness come to the party and put their hands in their pockets to help the football club benefit from the support it needs to progress.
“We’ve got Highland Fuels, Craig Wood Solicitors, and a few other businesses that are putting their hands in their pockets, IBI for instance.
“The Orion Group is of course putting its shoulder to the wheel, and I as a beneficiary of running a business in Inverness am putting my own money in.
“Whatever revenue we get in is going to reflect how far we can take this club. The business deals financially have an impact on the playing squad, but I also think if the players and staff feel they are part of the community and people are coming forward and supporting them it feels like the club has a stronger basis, which will then help the team perform better.
“I think people have seen what I have done to improve the fabric of the club and take interest in the community, and hopefully they can follow that example and help make Inverness into the club it should be.”
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