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West Ham interested in "phenomenal" £22m Wilson upgrade, he'd be Potter's own Haaland - opinion

How well prepared are West Ham United for the new Premier League season?

Well, Graham Potter will certainly take encouragement from his team's performances during the Premier League Summer Series, beating both Everton and Bournemouth, their only defeat coming in the first game of their US tour against Manchester United.

The Hammers' homecoming is on Saturday, welcoming LOSC Lille to the London Stadium, before the serious business begins at the Stadium of Light against Sunderland a week later.

However, supporters are certainly concerned about the make-up of this squad, given that Mohammed Kudus has been sold to fierce rivals Tottenham, with the arrivals of Callum Wilson, Kyle Walker-Peters and El Hadji Malick Diouf doing little to lift the mood.

Newcastle United's Callum Wilson salutes their fans after the match

Well, could that be about to change, as the Irons target a move to sign a "phenomenal" striker who has been compared to Erling Braut Håland?

West Ham's never-ending search for a striker

With Michail Antonio having been released, West Ham require a new starting centre-forward this season, even after the arrival of Wilson, who surely cannot be banked upon to remain fit, having seen just 458 minutes of action last season, scoring one goal.

Well, fair to say, they don't have a great track record when it comes to signing strikers for big money, as the table below documents.

Selected West Ham strikers (2016-present)

Players

Evan Ferguson

Niclas Füllkrug

Danny Ings

Gianluca Scamacca

Sébastien Haller

Albian Ajeti

Javier Hernández

Jordan Hugill

Lucas Pérez

Diafra Sakho

Emmanuel Emenike

All statistics and information courtesy of Transfermarkt

As the table outlines, since Antonio's arrival in 2015, no West Ham striker has scored more than 25 goals for the club, with a vast amount of money wasted on players who produced very little.

Michail Antonio.

As they seek to change that, reports in Spain claim that West Ham are interested in signing Atlético Madrid striker Alexander Sørloth, with Brentford also mentioned as potential suitors.

They add that los Colchoneros would be open to offers for the Norwegian centre-forward, as they pursue Roma's Artem Dovbyk, and that Sørloth could be available for as little as €25m (around £22m).

So, could the 29-year-old soon swap the Spanish capital for East London?

How Alexander Sørloth would improve West Ham

Fair to say, Sørloth has had a strange career, only really becoming a regular goalscorer very recently, with sporadic scoring sprees in there too, as noted below.

Alexander Sørloth club-by-club statistics

Season

2013/14

2014/15

2015/16

2016/17

2017/18

2017/18*

2018/19

2018/19*

2019/20

2020/21

2021/22

2022/23

2023/24

2024/25

*moved in January

All statistics courtesy of Transermarkt

As the table outlines, Sørloth changes clubs very regularly, often enduring long periods without scoring very many goals, including making little impact during his time at Crystal Palace.

Up until recently, his career highlight came in the 2019/20 season, firing Trabzonspor to second in the Turkish Süper Lig and glory in the Türkiye Kupası, on target during the final victory over Alanyaspor at the Atatürk Olimpiyat Stadı, one of his 33 goals that season.

alexander-sorloth-palace

Sørloth has then found his feet again in Spain, scoring 26 goals for Villarreal, earning a £28m move to Atlético Madrid last summer, for whom he netted 24 times, on target every 78 minutes in La Liga.

Top 10 Players: goals-per-90 in Europe's top 5 leagues 2024/25

Players

Alexander Sørloth

Patrik Schick

Ousmane Dembélé

Harry Kane

Kylian Mbappé

Mika Biereth

Mateo Retegui

Robert Lewandowski

Ayoze Pérez

Oihan Sancet

All statistics courtesy of FBref.com

Manager Diego Simeone described Sørloth's form as "phenomenal", while Domagoj Kostanjšak of Total Football Analysis notes that he 'thrives on physical duels', making him a classic target man centre-forward.

Meantime, Juan Fernández Valencia of Breaking the Lines agrees, praising his 'exceptional ability to win aerial duels', suggesting there were fears when he arrived at Atleti that he was simply a one-season wonder, but he very much alleviated those concerns in a Rojiblancos shirt.

Should Sørloth return to the Premier League, one player he'll know very well is Håland, given that the duo have started all four of Norway's World Cup qualifiers in 2025 up front together, firing their country to four wins out of four.

Manchester City's Erling Haaland during the warm up before the match

Håland has found the net during all four of these victories, with Sørloth netting in each of the first three, including a famous 3-0 demolition of Italy, their main rivals for top spot in Group I, in Oslo back in June.

As noted by Stuart James of The Athletic, national team manager Ståle Solbakken faces a real challenge getting both centre-forwards in the same line-up, given their physical and stylistic similarities; both are tall and physically imposing, but have excellent movement and thrive when able to burst in-behind.

alexander-sorloth-atletico-madrid

That likeness has also been picked up on by FBref, who note that Håland is one of the most statistically similar strikers to Sørloth among those in their position across Europe's top five leagues.

Interestingly, the Atleti star ranks in the top 1% for non-penalty goals per 90, thus actually placing him ahead of the prolific Manchester City talisman, who ranks in the top 6% in that regard.

Sørloth certainly would not face a similar issue should he move to West Ham, as he would instantaneously become the main man through the middle of the attack, so could the Norwegian be the player to break the Hammers' striker curse?

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