When AXA decides to throw a party, they don’t just book a hall—they bring Liverpool FC to town and lace it with enough community spirit to make even your grumpy uncle crack a smile. As part of Liverpool’s recent Hong Kong tour, the insurer pulled off a string of football events while quietly slipping in a game-changing healthcare initiative. Yes, they managed to make both dribbling and doctor’s appointments sound exciting.
AXA Brings the Reds to the People
July 22 saw AXA stage a meet-and-greet with Liverpool first-teamers and club legends. Florian Wirtz and Jeremie Frimpong—freshly minted Reds—joined ex-goalkeeper Jerzy Dudek in swapping stories that made star-struck fans beam like they’d just nutmegged Virgil van Dijk.
AXA Youth Clinic: Where Dreams and Shin Pads Collide
Two days later, nearly 100 kids from diverse backgrounds swarmed GO Park Sai Sha for the AXA x Liverpool FC Soccer Clinic, run in partnership with St. James’ Settlement. Former stars Lucas Leiva and Niamh Fahey coached basics and shared tales from the pitch, proving football can bridge more gaps than a well-timed through ball.
AXA Opens Doors for Families
As Diamond Sponsor of the Hong Kong Football Festival 2025, AXA handed out over 100 tickets for Liverpool’s open training to families supported by Caritas Hong Kong and St. James’ Settlement. Kids saw up close that “training hard” isn’t just a coach’s empty mantra—it’s sweaty, loud, and absolutely thrilling.
Health Concierge: From Goals to Check-Ups
After the final whistle on the football fun, AXA unveiled the “AXA Health Concierge.” This cross-border service gives priority access to over 2,000 healthcare pros, including 500 specialists. It’s a lifeline for those tired of Hong Kong’s public system wait times—some longer than the club’s trophy drought before Klopp arrived.
In one sweep, It fused sport, community, and health into a seamless package—because whether it’s scoring goals or getting a check-up, everyone deserves the VIP pass.
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