**Liverpool’s new partnership with Adidas has enjoyed a record-breaking start.**
The sportswear giant and Arne Slot’s side reunited for a third time in their history as [part of a 10-year agreement](https://www.clickliverpool.com/sport/liverpool-fc/59221-liverpool-unveil-adidas-home-and-away-kits/) which took effect on August 1.
Both the Reds’ new home and away kits were launched as part of the new deal which marked Anfield’s most successful ever kit sales period.
An incredible 700% mark-up was seen in the Premier League champions’ new home strip compared to last year’s final offering with predecessors Nike.
The club’s flagship store at Anfield also enjoyed its busiest week ever while orders have been shipped to 150 countries to date.
Adidas’ video launch featuring Liverpool first-team players alongside a host of club legends generated over 40 million views in its first week alone.
A further 17 million engagements and 423 million impressions across social media channels made it this season’s most engaged Premier League kit launch.
New record signing Florian Wirtz has become the best seller in name printing while tributes to the late Diogo Jota took second place behind the German.