Hard Rock Bet has become the official sportsbook of the Tampa Bay Buccaneers in a new multi-year contract.
Hard Rock Bet
As a Florida-based brand and Florida’s only legal sportsbook, Hard Rock Bet will be recognised as the team’s newest Pewter Partner, the organisation’s most prestigious partnership level.
“We’re always looking for ways to enhance the gameday experience and evolve with the needs of our fans,” said Buccaneers chief commercial officer Atul Khosla. “With sports betting becoming an increasingly exciting part of the entertainment landscape, Hard Rock Bet has quickly emerged as an essential gameday touchpoint for our fans.
“This partnership brings the best of both worlds — exclusive opportunities and unique in-game app experiences — giving fans more ways to engage, whether they’re watching from home or cheering from their seat at Raymond James Stadium.”
The multi-faceted partnership includes a variety of co-marketing elements with marquee signage, digital, CRM and social campaigns throughout the season.
In addition, Hard Rock Bet Sportsbook players will receive “money can’t buy” experiences at Raymond James Stadium and exclusive VIP access to Buccaneers off-site events.
“This partnership will elevate the way fans connect with the Buccaners and bring our players closer to the action through exclusive experiences and unparalleled access,” said Nick Menas on behalf of Hard Rock Bet. “We’re seeing the excitement around the team in the app – as the Buccaneers are among our most heavily bet teams – and are confident we’ll continue to see that level of engagement and enthusiasm throughout the partnership.”