Key points:
- Multi-year deal makes Hard Rock Bet a Pewter Partner of the Buccaneers
- Agreement includes in-stadium, digital and event-based activations
- Follows Hard Rock Bet’s recent exclusive content launch with Bragg Gaming
The Tampa Bay Buccaneers have signed a multi-year agreement with Hard Rock Bet, naming the brand the NFL team’s official sportsbook for the 2025/26 season and beyond.
Hard Rock Bet, Florida’s only legal sportsbook, will become a Pewter Partner – the franchise’s highest partnership tier – and integrate its brand into the Buccaneers’ gameday experience.
This includes exclusive in-app promotions for fans, in-stadium signage, digital campaigns and access to VIP events.
Buccaneers CCO Atul Khosla said: “We’re always looking for ways to enhance the gameday experience and evolve with the needs of our fans. With sports betting becoming an increasingly exciting part of the entertainment landscape, Hard Rock Bet has quickly emerged as an essential gameday touchpoint.”
Good to know: Hard Rock Bet recently launched the Liberty Fortune slot withBragg Gaming, its first exclusive title under an expanded collaboration
Hard Rock Bet will also feature at Bucs Beach, the team’s themed activation area at Raymond James Stadium, starting with the Week 3 home opener against the New York Jets. Fans can also wager on the team at the Hard Rock Sportsbook and kiosks inside the Seminole Hard Rock Hotel & Casino Tampa.
On behalf of Hard Rock Bet, Nick Menas said: “We’re seeing the excitement around the team in the app, as the Buccaneers are among our most heavily bet teams and are confident we’ll continue to see that level of engagement and enthusiasm throughout the partnership.”
This deal comes as Hard Rock Bet continues to expand its brand footprint through both sports and gaming content initiatives. Alongside its NFL activation, the operator offers more than 3,000 games in New Jersey, with proprietary titles developed with partners including Bragg Gaming.
The company has indicated that more exclusive releases are in development.