Leading full-service provider of traditional and digital signage solutions, Astra Group, has welcomed Patryk Wojciechowski to the business as head of technical innovation.
The appointment, the latest in a series of senior hires and promotions for the Manchester-headquartered business, sees Wojciechowski responsible for proactively identifying emerging technologies, client collaboration, and spearheading the continuous development of impactful and innovative digital signage solutions.
He will also provide leadership and guidance to Astra Group’s talented team of software developers and support engineers as the business further increases its UK and international footprint.
With over ten years’ experience in software development and innovation, and a strong focus on technology and development operations, Wojciechowski brings a wealth of expertise to the role. Prior to joining Astra Group he led the development and launch of a number of successful business-to-business and business-to-consumer platforms.
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Managing director of Astra Group’s Technical and Services Division, Chelsea Fothergill, said: “Patryk’s passion for designing and building innovative signage products that deliver improved quality, faster software delivery, and increased reliability makes him the perfect candidate for this new role, further enhancing Astra Group’s unrivalled technical and services capability.
“It is an absolute pleasure to welcome him to the team as we look to this next phase of business growth.”
Wojciechowski added: “Astra Group is well recognised for its commitment to continuous innovation, finding new and better ways to meet clients’ digital, traditional, and environmentally friendly signage needs.
“To have the opportunity to contribute to the business’s future success and deliver intelligent and innovative signage solutions for some of Europe’s most significant venues and public spaces is incredibly exciting. I could not be more pleased to join the team.”
The appointment follows a strong start to the year for Astra Group, with the business proud to have been awarded the coveted title Signage Company of the Year at the 2025 Sign and Wrap Awards.
Speaking on the night, the judges said: “Astra Group sets the standard for industry innovation, quality, and sustainability. The business’s commitment to people is evident through extensive benefits and growth opportunities, all while continuously advancing processes and technology.”
Adding to the occasion, Astra Group was also recognised for its work with Europe’s largest indoor arena, Co-op Live, taking Silver in the Best Architectural Sign category and Bronze for Best Interior Decor. It is the third time that Astra Group’s work with the pioneering venue has been recognised, with the two Manchester organisations having also been recognised in the 2024 UK Graphics Awards, in the Hospitality and Leisure Signage category.
Astra Group is a leader in producing innovative visual solutions for a wide variety of sectors including travel and transportation, hospitality, retail, leisure, stadia, and international events.
Recent projects include working with Co-op Live to design, manufacture and install all exterior, neon graphic, infinity mirror and large format LED displays; Manchester City to deliver its new large format LED displays in City Square; Manchester International Festival to deliver the signage throughout its new Aviva Studios home; Arnold Clark with whom it has worked into new business sectors, and Out of Home media partners such as Global with whom Astra Group continues to deliver both with transport environments and large format roadside advertising displays.
UK and international clients include BT, Manchester Airport Group, Hilton Hotels & Resorts, Bowmer & Kirkland, NHS, Gino Restaurants, Manchester City Football Club, Samsung, Gatwick Airport, Skechers, Global, JCDecaux, easyJet, Alight Media, Arnold Clark, and Unilever.