As the 2025-26 season speeds toward us, it seemed a great time to sit down and chat with one of the new faces in Juventus media.
For those unaware, North America is sprawling with diehard Juventus fans who have taken to social media to give their opinions and commentary, while helping grow the Bianconeri fanbase internationally. This particular content creator has amassed close to 10k followers across her Instagram, TikTok, and X, and is a resident commentator for The AJC Podcast.
So give a big welcome to Dybalexa, today’s guest interviewee!
**LD:** In your words, who is Dybalexa? Where’s she from? And why does she love Paulo Dybala so much? Give us an introduction …
**DX:** Great question. I would say I’m a Juve fangirl who loves calcio and I’m from Canada. My love for Dybala is because I love his style of football, as well as players who play in the 1o. I love that style of play. Just having my favorite player in the world happen to play at my club was the best timing I could have asked for.
I think during his time at Juventus, many of us saw him as the heir to Alessandro Del Piero, so he was a special player for all of us. In my generation too, we really grew up watching him. I remember every summer the transfer links, and I was always fearful every summer he was going to leave. Especially the Tottenham links that one summer. That final match where he was crying and I was crying. It broke my heart but it’s nice he’s still playing in Italy.
Roma will be interesting to watch next season.
**LD:** How did you first come across Juventus?
**DX:** In the 2006 World Cup, I watched with my older brother. That competition was my earliest memory of it, and since my brother was two years older and a goalkeeper, he loved Gianluigi Buffon. I wanted to do everything like him, he loved Gigi, so naturally I loved Gigi. Even with everything going on at the time, we followed him to Juventus. But I think because of the time period, even though we were pretty young so we couldn’t fully understand it, that did make us truer fans.
There’s actually a photo of me as a child holding my Italy flag and wearing a Buffon kit on the day of the World Cup final, So I’ve been a Juve fan ever since.
**LD:** Did you play growing up and/or currently play?
**DX:** I started playing football at four, and have played ever since. Five years at the varsity level, then moving to semi-pro. I just came off of an injury, so I’m a free agent right now. Still trying to figure out the next steps, but much like Dybala I play in the ten.
**LD:** For those who may not be familiar with you, can you share how @dybalexa began and what inspired you to start creating content about Juventus?
**DX:** So it actually all started on calcio Twitter, that was my original platform. I had a private Juve account, then I started following more people and more fans. It can be really funny at times, but there’s so much passion. One day, I was talking to my brother and told him I was going to create an account. So I went for a walk and looked for a handle that incorporated my name and something catchy.
Shortly after, I made an appearance on The AJC, and was eventually asked to join full time and I’ve been doing it for about four years. But this past March, I was looking for an outlet, and started my own page on Instagram and TikTok to kind of expand my own brand. It’s been really cool so far, it’s a wonderful community. Short-form content is really exciting, and you get to meet so many fans.
But I didn’t realize how much work it is, especially in Italian football. The entire content community does so much work, so shout out to them.
**LD:** As a passionate fan of the club, how do you balance being a supporter and engaging with the community through social media?
**DX:** Great question. I found most recently that while doing Club World Cup match reviews, as a content creator you need to watch analytically, crafting angles, and crafting pieces. Because we love the team, but the responsibility is to provide takes and review, generating a discussion. So instead of just watching for enjoyment, the other part of it is being more analytical.
I love both the fan side and the content side, and this bridges that gap.
**LD:** What was your most memorable moment as one of Juventus’ big North American content creators?
**DX:** So far, it’s been my time as a guest on The Footy Culture, which is a show out of Toronto. They’re a fantastic team, just awesome people who put out Serie A and football content. It was my first ever in-person podcast, so a cool and new experience since I’m so used to online content. I got to meet a lot of fellow content creators, which was a very memorable experience
**LD:** Let’s move into some more recent Juventus topics and your takes on the current situation in Turin. What do you think was the most significant moment for Juventus during the 24-25 season?
**DX:** For me, it was sacking Thiago Motta. It kind of felt like everything during the season progressed and built to that moment. So naturally, after all of that, we were able to start a new chapter and try to leave the bad stuff in the past.
Bringing in the new management and players, I’m really looking toward the new season.
**LD:** I would have also accepted the Bremer injury. What do you think went wrong in the 2024-25 campaign?
**DX:** A lot. A lot went wrong.
I hate to say it, but it was mostly Motta and Cristiano Giuntoli. This is a layered question, but in the season it’s a combination of both of them both being at fault for different negative parts of the season. Predominantly Motta, it was reported that he had an inability to manage players well and had completely lost the locker room. Not to mention he was a bit stubborn with his lineups. That all escalated the situation. His treatment of players, from benching Khephren Thuram to starting Kenan Yildiz from the bench, who in my opinion are two of Juventus’ best players right now.
It’s sad because so many of us were looking forward to him.
**LD:** I was excited for Motta as well, it felt like a nice refresh.
So as a fan, what are your thoughts on Juventus’ performance in the Club World Cup, and where do you see room for improvement?
**DX:** As a fan, I loved the first two matches. Seeing that many goals and the all-star Yildiz performance was really positive. But even against Al Wydad and Al Ain, it was evident that our back line needed improvement, and then Manchester City showed us that very clearly. Our defense needs to be improved, maybe it’s about bringing in another center back or getting away from the three back.
I felt like every time I did a postgame review of Manchester City goals, it was always Pierre Kalulu out of position.
**LD:** We really had to make the best of a bad situation this past season. But compared to some current Juventus defenders Kalulu is Paolo Maldini.
So, Juventus has a rich history of iconic players. Who has been your favorite player to watch since the start of the 2020s? Even in his short time, you can’t say Dybala.
**DX:** This is tough, especially since it’s the 2020s. I’ll go with Federico Chiesa, specifically pre-injury Chiesa. He was electric to watch during the season that Andrea Pirlo was in charge. I have really fond memories of him, but he was not the same after his injury, unfortunately … and then we had to watch him go (to Liverpool). But his attacking power and lethality on the wing, at his best, Chiesa was incredible.
There’s also Cristiano Ronaldo early in that era, and Alvaro Morata had some incredible performances.
**LD:** I didn’t expect you to say Chiesa. Fair play. With new players, management, and coaching, how do you feel about the direction Juventus is heading in terms of strategy and long-term goals?
**DX:** Another good question. I think that ultimately I’ll put my support behind the coach, and behind the management. Giorgio Chiellini is getting more involved, we see Damien Comolli a lot more.
The issues in overall direction come from above, meaning the ownership. These issues won’t be sorted until those issues are sorted, so regardless of who you put in day-to-day roles, those problems will keep persisting.
There needs to be an overarching fix, where is the club going? What is the identity?
Since Andrea Agnelli left, even if he was very controversial, he did love the club. His role in building the new stadium, the women’s team, and the training center were very good in the long-term. He was trying to keep Juventus among the top clubs in European football, and since he left, the club has struggled to find its footing.
**LD:** PSG, AC Milan, and a few others have established themselves quite well not just as clubs, but as global brands, Juventus has tried to as well. How do you think these efforts are going?
**DX:** Controversial topic. What we forget is that when Juventus’ board resigned, a new board joined, and there was a change we all saw as fans.
Logan Paul, Prime Energy, influencers, and kit launch parties. They’re trying to expand their brand to North American audiences, especially to the younger fans. Am I a huge fan? Not really.
Influencers marketing Juventus merchandise, who aren’t actually Juve fans. That doesn’t create lifelong fans, and it takes away the authenticity and the history. I understand a lot of clubs have been modernizing, but that’s not what we love about the club.
There has seriously been a shift with new upper management.
**LD:** One positive influencer to me has been The Rizzler. I met him briefly at FanaticsFest, a great kid. But overall I agree when it comes to everything else.
What position does Juventus finish in at the close of the upcoming season?
**DX:** I’m going to say the top four. I’m not sure where, but the top four. It depends on the current market if we lock down Randal Kolo-Muani, and sign more new players. All of that we still need to see.
**LD:** Let’s move into some rapid fire questions. There are no right or wrong answers, but people will have opinions about your choices.
Starting off, Igor Tudor, Motta, or Max Allegri?
**DX:** Tudor, just because he brings the beauty of the unknown.
**LD:** Keep, Bench, Sell: Dusan Vlahovic, Nico Gonzalez, and Teun Koopmeiners?
**DX:** Keep Gonzalez, Bench Koop, Sell Vlahovic.
**LD:** Biggest Flop of the 2020s?
**LD:** Best kit in the past decade?
**DX:** Anything from 2015-2016. But for me it’s the 2017-2018 home, it’s the perfect Juventus kit.
**LD:** You went for the hyper-Dybala coded one. Shocking. Worst kit in the past decade?
**DX:** The 2021-2022 third kit. A Volleyball-looking shirt with the yellow and blue and the weird pattern.
**LD:** You can bring back one former Juventus player in their prime as part of the 2025-2026 season? Who is it and why?
**DX:** To change it, I won’t say Dybala. Bring back prime Paul Pogba from his first time at Juventus. Copy and paste him into our midfield.
**LD:** Didn’t we attempt that already? Anyway, hypothetically Juventus is given a massive cash injection, who are you targeting in the next transfer window?
**DX:** Purely hypothetical? Sandro Tonali, imagine him with Thuram.
I would also go for Alessandro Bastoni to upset the Inter fans, and I also think he’s a fantastic player. I was thinking about this earlier, but one more would be….this is difficult.
Bring in Son Heung-min, he’s the one.
**LD:** I’m glad you didn’t go for the generic “give me Mbappe answer.” Who’s your favorite player that you’ve met?
**LD:** Favorite Juventus item that you own?
**DX:** I don’t have anything super cool. I’d go with my 2017-2018 home kit. I’ve got quite a few kits but that’s my favorite.
**LD:** Who wins Serie A this coming season? Coppa Italia? Champions League?
**DX:** Napoli, unfortunately, I hope by saying that I jinxed them. Juventus for Coppa Italia, they will win a trophy.
For the Champions League, I’d love to say Juve, but let’s go Barcelona.
**LD:** Juve win the Champions League, or Italy win the next World Cup, which do you choose?
**DX:** Juve, because I haven’t seen that in my lifetime.
**LD:** Cristiano Ronaldo, good or bad for the club overall?
**DX:** Net negative, he extended our title run, but the overall point was to win the Champions League. It’s unpopular, but I’ll go with it.
**LD:** If you couldn’t be a Juventus fan, which Serie A club would you support? What if you couldn’t be a Serie A fan?
**DX:** Nobody for Serie A. If I couldn’t follow Italian football, I’ve always liked Tottenham, so them.
**LD:** Alright, we’re getting close to the end. As a big name in Juventus media, what advice would you give to fellow Juventus fans who are looking to deepen their engagement with the club and its community, both online and offline?
**DX:** I would say online they should get involved with the great football content creators, especially for Juventus, there are really so many cool people in the community. They keep you updated, and the discussions are always engaging.
For offline, get involved with local fan clubs, and if you can, go to the stadium for a Juventus match.
**LD:** Lastly, where do people find your content and what can fans look forward to in the upcoming season?
**DX:** OK, so it’s @dybalexa on X, Instagram, and Tiktok. They can look forward to post-match reviews and updates on the season. I’m really excited. I’m looking to do some collaborations and make it to some matches, it’ll be great. So stay tuned.
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