12th August 2025
August 12 – Brentford FC have announced that they have inked an extension to their partnership with Asahi UK, owner of the Fuller’s beer and brewing business, until 2030.
This means that the Gtech Community Stadium will continue to supply Asahi UK’s lead products, including Asahi, London Pride and Meantime, to fans and visitors on matchdays and commercial events.
The Bees will also begin to serve Fuller’s Black Cab Stout from the start of the 2025/26 season, fitting in with their identity as a London-based club.
While Asahi UK signed an agreement to become a founder partner of Gtech Community Stadium when Brentford’s new home opened in 2020, the club have had a long-standing association with Fuller’s that goes back more than a century.
Fran Jones, Brentford FC Commercial Director, said: “This is likely the longest-running partnership in football and demonstrates just how deep our roots run in the community. We’re delighted to be able to continue telling this story and serving these great products to our fans and visitors for several more years.”
Rob Hobart, Marketing Director at Asahi UK&I, added: “The relationship between Brentford FC and the Fuller’s Griffin Brewery is truly historic, going back over many generations right back to the original naming of Griffin Park, and deeply rooted in the local community.
“We are delighted to be continuing this long-standing partnership, and look forward to what will hopefully be another successful season for the Bees.”
Now without star player Bryan Mbeumo, who recently completed a £71million transfer to Manchester United and former coach Thomas Frank, now head coach at Spurs, Brentford face a stern test to stay in the Premier League next season.
Under new coach Keith Andrew’s, they open the campaign with a trip to the City Ground in West Bridgford, where Nottingham Forest await on Sunday.
Contact the writer of this story, Harry Ewing, at [moc.l1754997403labto1754997403ofdlr1754997403owedi1754997403sni@g1754997403niwe.1754997403yrrah1754997403](javascript:;)