You’re distracted when you’re hungry.
That’s the message that SNICKERS is portraying in Josh Allen’s commercials with the company. Allen, the NFL’s reigning MVP and Buffalo Bills quarterback, was announced as a spokesman for the company back in early June.
SNICKERS released their two commercials with Allen on social media Monday. In the SNICKERS candy bar commercial titled “Bedtime,” Allen is seen being read to in a racecar bed by a hungry father.
The second commercial, “Construction,” shows Allen as a construction worker when an actual worker at the site loses his focus. This commercial is specifically for SNICKERS ice cream.
While both commercials can be viewed on YouTube, they will also air on FEP platforms (streaming and digital), social media and programmatic channels to the end of the 2025-2026 NFL season. Allen’s “Bedtime” commercial will also air on national television through February 2026.
In addition to the commercials, Allen is featured on limited edition SNICKERS and SNICKERS ice cream packs. The Bills quarterback will also be sharing halftime hacks on the candy bar’s website. Buffalo’s star quarterback will share “hunger-busting tips” starting on September 4. SNICKERS will be offering chances to win prizes along with the halftime hacks, including a trip to Super Bowl LX.
Allen shared the following statement on his partnership with SNICKERS back in June.
“I’ve always been a fan of SNICKERS, so putting my name – and my game – on these packs is a win,” said Allen. “Whether you’re taking the field or taking your fantasy line-up to victory, SNICKERS has your back when hunger strikes.”
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