BTCC, a venerable and long-standing cryptocurrency exchange, has tapped basketball standout and two-time NBA All-Star Jaren Jackson Jr. as its worldwide brand ambassador. Leveraging his dominance on the defensive end and reputation as a lynchpin of the Memphis Grizzlies, Jackson Jr. now directs his competitive drive toward crypto finance with this prominent partnership with BTCC.
BTCC’s first foray into sports sponsorship, the partnership mirrors the exchange’s goal of bridging cryptocurrency with mainstream audiences by harnessing the cultural sway and wide reach of elite athletes. By fusing the rapid-fire excitement of pro basketball with the imaginative power of blockchain technology, the partnership will establish fresh connection points for fan engagement and broaden understanding of the rewards of crypto adoption among a broader public.
Jackson Jr.’s interests off the court — encompassing music, fashion, and community involvement — dovetail with BTCC’s brand roadmap of fusing lifestyle, culture, and financial empowerment. Enable by BTCC’s secure, cutting-edge trading platform, Jackson Jr. and his supporters can devote themselves to the endeavors they care about most—on court and off—while engaging the digital asset ecosystem with confidence.
Look out for an enriched pipeline of Jackson Jr.-focused interactive content aimed at providing a more intimate glimpse into the player’s journey while facilitating fresh opportunities for direct fan–athlete engagement. By collaborating with BTCC, Jackson will cast a bright light on its flagship products—resilient high-leverage futures markets and readily accessible copy-trading tools—underscoring how the exchange caters to experienced traders as well as newcomers.
“I’m very excited to join the BTCC family. They’re not just another crypto brand—they’ve been in it for over a decade, and that kind of consistency means something to me. I’ve always believed in doing the work, staying disciplined, and thinking long-term, whether that’s in basketball or building your future. Partnering with a platform that shares that mindset is a natural step for me and I look forward to this journey,” said Jackson Jr. of the partnership.
By teaming up with Jackson Jr., BTCC thereby underscores its commitment to aligning with ambassadors whose discipline, dependability, and leadership reflect its own identity. Regarded as a 7’0” defensive bulwark, Jackson’s knack for shutting down rivals while setting the standard by example resonates with BTCC’s dedication to delivering dependable, secure, and forward-thinking trading solutions.
“Jaren brings authenticity, consistency, and a championship mindset—values that mirror what we’ve built at BTCC over the past 14 years,” said Aaryn Ling, Head of Branding at BTCC. “We’re not here for hype—we’re here for substance and Jaren’s personality and traits embodies all that as a sporting, cultural and lifestyle icon. We welcome Jackson to the BTCC family and are excited for what is to come!”
As a way to mark the beginning of this collaboration, BTCC will organize an exclusive trading competition, featuring autographed memorabilia from Jackson Jr. and a sizable prize pool for the participants. For more information, please visithere and stay tuned for more information on BTCC’sofficial website andX account.
About Jaren Jackson Jr.
Memphis Grizzlies forward-center Jaren Jackson Jr. routinely demonstrates his standing as one of the league’s top big men. The three-time All-Defensive Team honoree and two-time NBA All-Star capped off the 2022–23 season by winning Defensive Player of the Year honors, while averaging 18.5 points and 5.5 rebounds over 407 career appearances. Dazzling on defense and offense alike, Jackson is regarded as one of the NBA’s most influential players, elevating both ends of the floor in the process. Outside of his basketball career, Jackson Jr. is acclaimed for his entrepreneurial drive and keen business acumen, which spotlights him as an athlete who thrives not only as a top performer but also as a creative innovator.
About BTCC
Established in 2011, BTCC has established a globally recognized standing as one of the most secure and transparent cryptocurrency exchanges in operation. Operating in upwards of 200 countries and tending to more than 9.1 million users, the exchange holds full regulatory licenses in the United States, Canada, and Europe. Over its fourteen-year span, BTCC has safeguarded a flawless security record by putting strict compliance, integrity, and user protection at the forefront.
The platform provides an all-encompassing offering of services, from spot and futures trading (available with leverage of up to 500x) to copy trading. Beginners, too, can take advantage of a no-cost demo trading tool that lets them trial their strategies in a risk-free environment before facing the live markets. BTCC’s combination of solid liquidity and lightning-fast order execution has positioned it as the platform of choice for novice traders looking for a reliable onramp and experienced traders in pursuit of advanced tools.
This latest partnership further connects BTCC with the realms of sports and culture, with the goal of making cryptocurrency look and feel more familiar to audiences around the world.
Official Site: https://www.btcc.com