Ineos have been busy improving Manchester United on and off the pitch this summer.
In anticipation for the 2025/26 season, Manchester United have invested over £200 million into Ruben Amorim’s squad with four major signings made in the transfer window.
But off the pitch, Ineos have also shown their intent to improve the Red Devils by opening a new £50m redevelopment of Carrington.
Ultimately, United want to be ‘best in class’ in every department, and that also includes the commercial side of the club.
Sir Jim Ratcliffe cuts the ribbon at the launch of the New Build at Carrington
Photo by Poppy Townson – MUFC/Manchester United via Getty Images
Man United announce Coca-Cola partnership after Sir Jim Ratcliffe hint
When United held their grand opening last week, Sir Jim Ratcliffe praised United’s new facilities and he dropped a few hints in his speech.
“This is one of the most recognised brands in the world,” Ratcliffe said. “It stands shoulder to shoulder with Coca-Cola and Apple.”
Just a few days later, United have now confirmed an exciting new partnership with Coca-Cola.
Two iconic Reds, United ❤️
We are delighted to announce an exciting new partnership with Coca-Cola 🤝
— Manchester United (@ManUtd) August 13, 2025
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Coca-Cola were confirmed as United’s new “Official Carbonated Soft Drinks Partner” after striking a three-year deal.
After announcing the deal, United’s chief business officer Marc Armstrong, said: “Coca-Cola and Manchester United are two of the world’s most iconic brands, each with a proud history of bringing people together.”
Finance expert hints at new deal to follow £10m Coca-Cola partnership
United in Focus have spoken exclusively to football finance expert Adam Williams about the new Coca-Cola deal and what it means for the Red Devils.
“In terms of their raw brand, United have suffered because of performances on the pitch,” Williams said.
“Commercially, they have flatlined in recent years. Year-on-year growth has been about two per cent since 2016 when many of their peers are recording 10-20 per cent.
“That said, they still have one of the highest commercial incomes in the world. It will be around £330m for 2024-25. That’s testament to how resilient they are as a globally-recognised institution.
“They are still signing with huge brands and doing long-term deals. The Coca-Cola partnership, from what I understand, is probably worth around £10m over the course of the deal, which it looks like will be three years. It’s one of the most iconic brands in the world and they don’t just align themselves with anyone.
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“Ratcliffe maybe had that in the back of his mind when he made his comments at the Carrington ribbon-cutting ceremony.
“Incidentally, they don’t have a naming rights partner for the training centre, nor the training kit. I imagine they will be looking to address that ASAP – and when they do, don’t be surprised to see another world-famous brand make the cut.”
With Ratcliffe also name-dropping Apple during his opening speech, could a future partnership be on the cards for United?