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'Badge, bravery, spirit' - Omar Berrada issues three core values at Man Utd and uses Roy Keane…

![Omar Berrada, Roy Keane, Eric Cantona](https://assets.goal.com/images/v3/blt0b72a7ba479396e3/GOAL%20-%20Multiple%20Images%20-%203%20Stacked%20-%20Facebook.jpg?auto=webp&format=pjpg&width=3840&quality=60)Getty Images/GOAL

Manchester United CEO Omar Berrada has come up with three core values the club must abide by, while taking inspiration from Roy Keane & Eric Cantona.

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