14th August 2025
August 14 – English Premier League side Arsenal have announced a multi-year partnership with cryptocurrency broker and trading company Bitpanda – the Austrian entity becoming the Gunners’ Official Crypto Trading Partner.
Bitpanda’s branding will be shown at the Emirates Stadium, starting with Arsenal’s first home game against Leeds United on August 23, and will feature ‘prominently’ across the facility and the team’s digital channels.
The announcement is timed to coincide with the brand’s launch into the UK – stamping its footprint into one of England’s most popular clubs to commemorate the occasion.
Bitpanda users will have access to unique opportunities supplied by the club, including VIP access to Arsenal matches, invitations to exclusive events, and the chance to meet club legends.
The partnership will also look to provide supporters with the tools and education to invest in crypto, which is a fairly unknown entity to the average person, building on Bitpanda’s growing sports portfolio which already includes European and French champions Paris Saint Germain and German champions Bayern Munich.
Eric Demuth, Co-Founder and CEO of Bitpanda, said: “We’re launching in the UK with strength, scale, and ambition. Arsenal are more than a football club. They are a symbol of excellence, heritage, and loyalty. That’s exactly the kind of brand we want beside us as we enter one of the most important markets in global finance and help more people set and achieve their financial goals.”
Juliet Slot, Arsenal Chief Commercial Officer, said: “We’re excited to welcome Bitpanda to our Arsenal family as the latest global brand to join our diverse stable of partners. It shares our ambition and our drive to always move forward. As it launches in the UK for the first time, we’re delighted to be working together to support each other’s growth and sustained success.”
Having not qualified for the Club World Cup earlier this summer, Arsenal have had a full pre-season to prepare for another run at the Premier League title. They’ve had five warm-up matches including a 3-0 win over Athletic Bilbao, which will give Arteta a clue as to how to integrate the club’s wealth of new signings.
Arsenal’s campaign opens fast with an away trip to Old Trafford on Sunday afternoon to take on Manchester United.
Contact the writer of this story, Harry Ewing, at[moc.l1755165886labto1755165886ofdlr1755165886owedi1755165886sni@g1755165886niwe.1755165886yrrah1755165886 1755165886](javascript:;)