Key points:
- Parimatch UK has begun a campaign of fan engagement in partnership with Leeds United FC
- Fans will have opportunity to win tickets, meet ex-players and get signed memorabilia
- The sports betting operator has an existing sponsorship with Leeds United
Leeds United sleeve sponsor and Ukraine-originated sports betting operator, Parimatch, has announced a series of fan engagement initiatives to take place across the new Premier League season.
Parimatch is the Yorkshire football club’s official betting partner and as such is working with local media to run a ticket giveaway ahead of the first home game of the season.
Further events will give Leeds fans the opportunity to meet ex-players, claim signed memorabilia and win more tickets to Elland Road as the club returns to the top flight following promotion from the Championship.
Adam Davenport, Head of Parimatch UK said: “This partnership is about passion, pride and unforgettable fan experiences - from giving away tickets to the biggest matches, to putting signed shirts straight into the hands of supporters, to creating moments with Leeds legends that money simply can’t buy.”
Good to know: Despite being established in Ukraine, the company was banned from operating in the country due to alleged dealings with Russia, which it denies
Parimatch UK is based in Gibraltar and offers a sportsbook as well as an online casino – the brand’s focus on football is reflected in its partnerships with well-established sporting entities like Leeds United.
The company’s branding is visible at Elland Road and Thorp Arch, the team’s home ground and training centre, as well as across digital channels.
It has also integrated itself across other sports however and became the Official Sportsbook and Betting Partner of the UFC in Asia back in March.