As the mercury rises and the days stretch long, Spotify has been turning up the vibrant sounds of South America, Central America, and the Caribbean with our Verano Forever campaign. And the playlist with the same name holding it all together isVerano Forever.
But the party isn’t over yet—in fact, it’s about to begin. That’s because Verano Forever is also a full-blown celebration going down in the heart of Miami on August 22. With its rich blend of cultures and deep ties to Latin music, Miami was a natural choice for this immersive event. It’s more than just a party; it’s a space where artists and fans can connect through shared rhythms, stories, and the unmistakable energy of Latin summer.
For Gen Z Latinos, music transcends mere sound; it’s a vital conduit for cultural connection, a catalyst for unforgettable experiences, and a cherished escape in a fast-paced world. Spotify understands this intrinsic link, recognizing that summer itself is a mood—a time for disconnection and reconnection, for dancing away worries, and for savoring every sun-drenched moment.
For the love of Latin
To that end, Verano Forever also underscores the excitement of the genre’s global ascent, a movement kicked off by artists likeBad Bunny and now brought to life through a new wave of trailblazers.
But it isn’t just the latest hits fueling the 2025 beat. These fan-favorite tracks (all more than five years old) see a spike in global streams each summer:
LA CANCIÓN byBad Bunny andJ Balvin
Callaita byBad Bunny andTainy
No Me Conoce – Remix byBad Bunny,J Balvin, andJHAYCO
Danza Kuduro byDon Omar andLucenzo
Con Calma byDaddy Yankee andSnow
In the U.S., over 12,500 user-generated playlists include the words “verano AND Latin” or “Summer AND Latin” in the title.
The most-streamed tracks in the U.S. on theVerano Forever playlist within the last five years are:
Si Antes Te Hubiera Conocido byKAROL G
Tattoo – Remix byRauw Alejandro,Camilo
La Bachata byManuel Turizo
Todo De Ti byRauw Alejandro
PROVENZA byKAROL G
Santa byAyra Starr,Rauw Alejandro,Rvssian
Indeciso byJ Balvin,Lalo Ebratt,Reik
Tan Bonita byPiso 21
DESPECHÁ byROSALÍA
Brickell byFeid,Yandel
The most-streamed artists on theVerano Forever playlist over the past five years in the U.S. are:
KAROL G
Rauw Alejandro
Bad Bunny
Feid
J Balvin
Camilo
Manuel Turizo
Myke Towers
Ozuna
Maluma
Also at its heart are the dynamic subgenres shaping the contemporary Latin soundscape. Spotify is creating a dedicated space for listeners to discover and immerse themselves in these rising movements. From Afrobeats Latino, where Latin elements fuse with African rhythms, to Latin House making waves in the electronic dance scene, and Caribbean fusions blending funk, reggae, and soul, the diversity is exhilarating. Evensalsa is experiencing a vibrant resurgence, with a new generation of Latin artists breathing life into the iconic genre.
A backstage pass to the heat
Verano Forever will feature in-depth artist storytelling, highlighting the journeys of artists who contribute to this rich tapestry. Names includingRawayana,Beéle, andMyke Towers among others will receive the spotlight with narratives that often trace back to humble beginnings, offering inspiring and relevant insights for fans.
Verano Forever is a testament to Latin music’s undeniable global influence and its power to define a season. Spotify is showing up where Latin culture lives, creating exclusive, fan-first moments that solidify its role as the ultimate curator of a vibrant summertime soundtrack.