Viktor Gyokeres Mikel Arteta Arsenal
(Credit: Hasan Karim, Breaking Media)
James Murray
Thu 14 August 2025 20:00, UK
Arsenal have made a PR move after a Viktor Gyokeres reveal at the Emirates Stadium.
The Gunners signed Gyokeres in a £64million deal from Sporting Lisbon last month following several impressive performances in the Portuguese capital over the past two seasons, where he registered 97 goals and 28 assists in 102 appearances.
The Athletic reported on 29 July shirt sales for the Sweden international have already broken the club’s previous record for a signing in recent history.
The 27-year-old will wear the number 14 jersey, which was previously worn by fan favourite and record goalscorer Thierry Henry.
Uefa documents revealed Arsenal raked in £101million from shirt and merchandise sales in the 2023-24 season.
The north London giants have been making efforts to increase their commercial revenue in recent years, with their current kit manufacturer deal with Adidas worth £75million a year.
Arsenal posted a club-record revenue in 2023-24 after their turnover surged from £466.7million to £616.6million.
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That was driven by their return to the Champions League and a significant uplift in commercial income, which increased from £169.3million to £218.3million.
Arsenal Gyokeres
Viktor Gyokeres’s 2024-25 Sporting Lisbon stats (Credit: Imago)
Arsenal unlikely to receive financial boost after Viktor Gyokeres move
This article contains exclusive comment from Stefan Borson, a former financial adviser toMan City.
Gyokeres is in line to make his Premier League debut when Arsenal travel to Old Trafford to take on Manchester United in their season-opener on 17 August.
Speaking exclusively to Football Insider about the impact of Gyokeres’s shirt sales, Borson said: “It’s insignificant, to be honest.
“I doubt he’s moved any additional shirts or very few additional shirts.
“What’s happened is that he’s got his name on the back, and I think part of it was that they gave away the printing and the name printing if you got him on the back.
“I think that was the deal, so obviously it’s spiked sales. I think it’s PR, to be honest. They would have sold those shirts anyway.
“Let’s say he’s moved 5 per cent additional sales, they’re not making that much money on each sale anyway.
“I don’t know what the Arsenal deal is. We know what the Manchester United deal is because they’re public.
“But the Arsenal deal might be structured in a way where it’s a guarantee or whether it’s per sale. We don’t know. But it just won’t be that significant.
“You don’t buy footballers to sell shirts.”
https://x.com/TheAthleticFC/status/1950194865452581277
Arsenal plan to accept Gabriel Jesus offers
In terms of a potential exit at the Emirates, recruitment expert Mick Brown told Football Insider Arsenal are planning to accept Gabriel Jesus offers heading into the final weeks of the transfer window.
Gyokeres’ arrival has seen the Brazil international drop down the pecking order in north London.
The 28-year-old missed the second half of last season with a cruciate knee ligament injury.
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