Manchester United has announced a new three-year partnership with The Coca-Cola Company, naming Coca-Cola as the football club’s Official Carbonated Soft Drinks Partner in the UK and Europe.
The deal will see Coca-Cola headline across matchdays and fan experiences, with pouring rights for Coca-Cola, Coca-Cola Zero, Diet Coke, Fanta, Fanta Zero, Sprite, Sprite Zero, Dr Pepper, and Dr Pepper Zero at the stadium.
Manchester United and Coca-Cola will work together to bring fans closer to the club through activations, digital content and community-driven initiatives.
Elodie Peribere, Senior Marketing Director at Coca-Cola, said: “Manchester United is one of the most iconic clubs in world football, with a legacy of greatness and a fanbase that spans generations. We’re proud to partner with the club to deliver uplifting and refreshing experiences for supporters through our leading carbonated brand, Coca-Cola.”
Marc Armstrong, Chief Business Officer at Manchester United, added: “Coca-Cola and Manchester United are two of the world’s most iconic brands, each with a proud history of bringing people together. We are forming a partnership that will go beyond matchday refreshments at Old Trafford – creating engaging and memorable experiences that connect our fans to the club in fresh and impactful ways.”
The partnership complements Coca-Cola’s league-wide agreement with the Premier League. The company announced a new three-year partnership with the Premier League in May, signalling the brand’s return to the world’s most-watched football league.