English Premier League team Manchester United has announced a new multi-year partnership with Parimatch, who will become the club's official betting partner across parts of Asia and the MENA region.
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Parimatch is a global entertainment company with over 30 years of experience in sports betting and gaming. The brand has been seen in the Premier League previously and is a trusted presence in the market with a prominent portfolio of brand partnerships.
The strategic partnership with Manchester United will see Parimatch branding feature on LED perimeter advertising at every home match. Millions of fans watching broadcasts in Asia and MENA will witness the partnership from the very first whistle.
The partnership goes beyond the pitch, with Parimatch offering access to club experiences, VIP tickets and more, enabling the creation of unforgettable campaigns and providing fans in Asia and MENA with vibrant, memorable moments.