Aston Villa boss Unai Emery with Nassef Sawiris included in a circular indent
(Credit: Imago)
James Murray
Tue 19 August 2025 14:53, UK
Aston Villa could have a £50million hole in their accounts after failing to qualify for the Champions League.
Villa banked around £70million in prize money from the Champions League last season before being knocked out by eventual winners PSG in the quarter-finals.
The West Midlands giants are expected to have smashed their club-record revenue in 2024-25 following their European exploits, with an anticipated turnover in excess of £350million surpassing the previous record of £276million for 2023-24.
However, Unai Emery’s side will play in the less lucrative Europa League this season after finishing sixth in the Premier League table.
Villa will enter the competition in the league phase, with their first game taking place in late September.
Premier League table Aston Villa
Aston Villa finished sixth in the Premier League table last season (Credit: Hasan Karim – Breaking Media)
Aston Villa have agreed £40m Jacob Ramsey deal after PSR issues
This article contains exclusive comment fromStefan Borson, a former financial adviser to Man City.
Villa have just sold academy product Jacob Ramsey to Newcastle United in a £40million deal as they look to improve their profit and sustainability (PSR) position.
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Emery’s side have faced PSR issues over the past couple of seasons, with top-flight clubs only permitted to lose £105million over a rolling three-year period.
Speaking exclusively to Football Insider, Borson said: “I think Villa’s original idea was that they’d sell one or two older players and protect the younger players.
“They recognise they needed to make some profits and they know that they’ve got an issue on the wage bill.
“They know that they’ve got much lower revenue for this season because of the loss of the Champions League.
“Even if you got to the final of the Europa League, you’re probably going to lose £40million versus what you got last year from the Champions League, maybe even £50million, so they’ve got a big hole to fill.
“They have got very expensive season ticket prices, so that’ll help.
“They have got a lot of Europa League games, and so if they can sell those out and they can make good progress in the Europa League, then they can still generate a lot of matchday income. So, that’s mitigating the situation.
“But the reality is they’ve got to try and cut the wage bill and got to try and make some player-trading profits.
“Obviously, the easiest way to make player-trading profits is to sell a player that costs nothing and make a big £40million from that deal.”
jacob ramsey aston villa
Jacob Ramsey has left Aston Villa to join Newcastle United (Credit: Imago)
Aston Villa advancing in talks to agree cut-price Marco Asensio deal
In terms of a potential incoming, Football Insider revealed on 14 August Villa are advancing in talks to re-sign Marco Asensio from PSG.
Emery is a big fan of the Spain international, who spent the second half of last season on loan at Villa Park, registering eight goals and one assist in 21 appearances.
PSG are believed to be open to agreeing a cut-price deal for the 29-year-old, with his contract expiring in June 2026.
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