Lucchese Bootmaker is taking its relationship with the Dallas Cowboys to the next level.
According to the Texas-based footwear company, it has launched a new collection with the NFL team that includes three men’s styles and three women’s styles that aim to celebrate the Cowboys’ storied legacy.
The standout products of the collection include the men’s 1960 ($3,495) and the women’s Gina in Crinkle Patent ($995). The 1960 is made from Navy Sueded Caiman, named in honor of the Cowboys’ founding year and paying homage to six decades of rich football history. Inspired by the Dallas Cowboys Cheerleaders, this new iteration of the famous Gina boot in black patent leather features a perfectly balanced vamp and quarter stitch pattern adorned with the signature Dallas Cowboys Star logo.
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Alongside the 1960, the new collection offers two new complementary men’s styles, The Signal ($995) and The Caller ($895). The Signal, taking its name from when a cowboy gives the signal and the work begins, has a black Giant Caiman Belly that meets deep blue Italian suede in a bold, unexpected pairing. Rounding out the new men’s styles is The Caller, named after a classic cowboy role, which features Full Quill Ostrich brown leather and is a nod to leadership and presence.
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In addition to the Lucchese x Dallas Cowboys collection, Lucchese will also be releasing two fan favorites – the Dale Exotic ($1,995) featuring a two-inch stacked leather heel, Navy Sueded Caiman vamps, and Dove Grey Goat leather, all brought together with intricate stitching in varying shades of blue. Similarly, the Priscilla Exotic ($2,995) with the beloved 17-inch-tall silhouette, crafted with Navy Sueded Caiman on the vamp and Dove Grey Goat leather wrapping the calf, accented by varying shades of blue stitching.
Beyond footwear, the heritage brand will offer officially licensed gameday apparel for both men and women. Accessories like caps and leather-trimmed clear bags will also be available online and in-store at select Lucchese retail locations.
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The Caller boot. Courtesy of Lucchese
Doug Kindy, president of Lucchese, said in a statement that the two companies have a “meaningful partnership grounded in Texas roots and tradition.”
“This expanded collection honors a relationship built on trust, legacy, and shared values,” Kindy said. “Our craftsmanship and commitment to quality have made us a trusted partner to America’s Team, an institution that reflects the spirit of Lucchese.”
“Texas pride and the pursuit of excellence are at the heart of our Dallas Cowboys ethos,” Charlotte Jones, chief brand officer and co-owner of the Dallas Cowboys, added. “Lucchese doesn’t just understand that – they embrace it and live it. Together, our partnership brings together two iconic Texas institutions, celebrating craftsmanship, character, and a commitment to honoring where we come from and where we are going.”
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Gina boot in crinkle patent leather. Courtesy of Lucchese
The men’s and women’s boots from the Lucchese x Dallas Cowboys Collection are now available online and in select stores. Accessories and officially licensed apparel will be available for purchase online and in-store at select Lucchese retail locations by early September.
This new launch comes one year after Lucchese inked its initial five-year partnership with the Dallas Cowboys to be the NFL team’s official boot. The deal inked last year marked a new stage in the duo’s relationship; for the past 14 years, Lucchese has been designing bespoke performance boots for the Dallas Cowboys cheerleaders.