Latest Everton news with the Toffees agreeing a new multi-year deal with Davanti Tyres
A general view inside Everton's Hill Dickinson Stadium
Everton are eyeing new heights after the move to Hill Dickinson Stadium
(Image: Peter Byrne/PA Wire)
Everton have extended a deal with one of their long-standing partners as the club seeks to maximise its commercial income. The Toffees are on course to push past the £50 million barrier.
Having originally inked a deal with global tyre manufacturers Davanti back in 2017, extending again in 2022, Everton have agreed another fresh ‘multi-year’ deal with the company that will take their partnership beyond a decade.
Davanti Tyres, who have held a visible presence during the partnership at Goodison Park, will continue in that vein with the move to Hill Dickinson Stadium offering increased exposure opportunities, and greater value, for both sides.
Mark Rollings, Everton’s Chief Partnerships Officer, said: "We’re thrilled to be extending our partnership with Davanti Tyres – a brand that shares our ambition, passion, and commitment to excellence.
“Over the past eight years, we’ve delivered successful activations, told powerful community stories, and brought Davanti Tyres’ brand to millions of people worldwide.
"This new agreement is a testament to the trust and results we’ve built together – and we’re excited for this opportunity to take things to a new level."
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Since its launch in 2017, Davanti has achieved significant growth in the fiercely competitive global tyre industry. Headquartered in Merseyside, the company has expanded to five continents in that time, with offices and sales teams in the UK, China and across Europe.
Peter Cross, CEO at Davanti Tyres, said: "Everton has been a valued partner since 2017, helping us to expand our presence and engage with audiences worldwide.
"Over the years, the partnership has allowed us to connect with millions of fans through our innovative campaigns, memorable matchday moments, and a shared commitment to our local community and excellence.
"The club’s global following, strong brand values, and ambitious outlook align perfectly with our own, and we are excited to build on this momentum and explore new opportunities together in this next chapter of our partnership."
The extended deal will see Everton and Davanti Tyres continue to seek new ways to connect with their respective fans and customers around the world, delivering thoughtful activations throughout the partnership.
Everton’s move to their new Hill Dickinson Stadium home will be transformative for commercial revenue, something which was hamstrung at Goodison Park.
For the most recently published set of financial accounts for 2023/24, Everton pulled in £39m in commercial revenue, down from the high of 2021/22 of £50m, although that period included the long-since terminated deals with USM.
Now in the 2025/26 financial year, with stadium naming rights sponsorship achieved and a host of new commercial revenue streams and extended deals having come on line, the club are on course to comfortably surpass the £50m mark and set new commercial revenue highs as they continue to try and achieve nine-figure commercial revenue streams in the coming years.