The National Football League’s (NFL) Detroit Lions has agreed a deal with Shift4, with the latter set to power the team’s ticketing transactions, food and beverage concessions, and retail merchandise sales.
Shift4 is a provider of integrated payments and commerce technology, working with stadiums, arenas and other venues to implement end-to-end commerce ecosystems.
At the 65,000-capacity Ford Field, the Lions will utilise Shift4’s proprietary SkyTab Venue point-of-sale system for in-venue transactions, as well as the team’s existing integrations for ticketing and retail transactions.
“Working with a top-tier organisation such as Shift4 is a priority of ours as we continue to elevate our business operations,” said Mike Disner, the Lions’ chief operating officer.
“With Shift4 as our payment processing partner, we can streamline transactions on gameday to an extent that our NFL top-ranked fan experience will continue to be heightened.”
Shift4 works with a number of NFL teams, including the Kansas City Chiefs and Miami Dolphins.
“We’re proud to partner with the Detroit Lions to power a world-class commerce experience at Ford Field,” said Michael Isaacman, chief commercial officer at Shift4.
“By bringing ticketing, concessions, and retail into a single integrated solution, we’re simplifying operations and helping the Lions deliver an even more seamless gameday experience for their fans.”