Dan Friedkin
(Credit: Imago)
Joe Elvin
Thu 21 August 2025 12:09, UK
Everton have been making a lot of big moves to improve their commercial growth.
The opening of the Hill Dickinson stadium is the most obvious of these. The £800million stadium is expected to significantly increase matchday revenue and contribute to the overall regeneration of the area.
The club’s international expansion shouldn’t be overlooked either. This was a major motive for Everton competing in the Premier League Summer Series tournament in the United States.
Now, the club has announced another partnership to expand its reach into the Asian market.
Beto in action for Everton in pre-season with a concentrated look on his face.
Everton is making some serious commercial moves to establish itself as a worldwide brand (Credit: Imago)
Everton announce strategic partnership with Nagoya Grampus
Everton have announced a strategic partnership with Nagoya Grampus.
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The Japanese J-League team were already partnered with AS Roma, who are also owned by the Friedkin Group.
Now, the Toffees are going to join the party.
The partnership means the two teams will work together to:
Train and develop young players through academy programs
Share coaching tips for both men’s and women’s teams
Work on community projects promoting inclusion, sustainability and social good in Liverpool and Nagoya
Explore joint business opportunities like sponsorships and brand-building across Asia and Europe.
These partnerships have proven fruitful for Premier League teams, so it makes sense for Everton to forge one of their own. This deal could unlock unprecedented financial avenues for the club.
Everton chief Dan Friedkin
The Friedkin group took over Everton in December 2024. (Credit: Imago)
Everton’s new partnership shows the club is thinking big about its future
This collaboration shows Everton’s impressive focus on growth, both commercially and internationally.
By working with a respected Japanese club, Everton gains access to fresh talent, coaching insights and a chance to strengthen its presence in Asia.
This market is becoming increasingly important for global football brands.
As their Premier League rivals continue to grow, these sorts of partnership are essential for Everton to keep up.
Nagoya Grampus is arguably the most well-known Japanese team among English football fans.
Gary Lineker left Tottenham to finish his career there
Arsene Wenger was their manager before he was appointed by Arsenal
The Toffees will welcome any form of growth in their fanbase overseas that arrives as a result of this partnership.
The immediate task for David Moyes and his team is to start delivering performances that fans at home and overseas can be proud of.
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