The winery, from the Margaux region of France, produces bottles of red wine costing hundreds of pounds.
Chelsea and England midfielder Cole Palmer has had his bid to trademark his 'Cold Palmer' nickname and 'shivering' goal celebration challenged by a high-end French vineyard.
Palmer, 23, has emerged as one of the biggest stars in the Premier League in recent years. Fans at Stamford Bridge have become accustomed to seeing his 'shivering' celebration - rubbing his arms and puffing out his cheeks when he scores.
The footballer filed to trademark the celebration, his nickname, his image, and his signature in November 2024, according to the government’s Intellectual Property Office (IPO), with the hope of potentially using it to sell a number of different products.
These include clothes and footwear, perfume, razors, toys, soft drinks and alcohol.
Chelsea's Cole Palmer celebrates scoring against Crystal Palace on 4 January. Credit: PA
But records show that Palmer's attempt to get legal protection to market himself has been challenged by Château Palmer, a well-known vineyard in the south west of France.
A section of Palmer's application is for: "Alcoholic beverages; alcoholic fruit beverages; pre-mixed alcoholic beverages; wines; spirits; liqueurs; alcoholic energy drinks; low alcoholic beverages; none of the aforesaid, including wines complying with the specifications of the PDO Champagne".
Lawyers at the IPO will now rule on the opposition after receiving legal representations from both sides.
Château Palmer describes itself as "one of Bordeaux’s finest grand cru estates" in France. Credit: Olivier Metzger for Château Palmer
Château Palmer was founded in 1814 when British Army officer Charles Palmer acquired the estate, according to their website. It describes itself as "one of Bordeaux’s finest grand cru estates".
At the time of writing, a bottle of 'Historical XIXth Century blend' by the vineyard from 2020 was for sale on the wine shop Laithwaites for £250.
Cole Palmer first did his 'shivering' celebration in December 2023 when he scored during a 3-2 win over Luton.
After the match, he explained to reporters that he had gotten the idea for the celebration from fellow Manchester City academy graduate Morgan Rogers.
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Palmer is not the first footballer to try to trademark his name and image.
Former Manchester United star Eric Cantona was one of the first, registering the chant “Ooh, ahh Cantona” in 1997.
Fellow Red Devils ex-player Cristiano Ronaldo has also obtained trademarks, including for his name and CR7.
David Beckham did the same, trademarking his surname and for his shirt numbers, DB07 and DB23.
Former Tottenham and Real Madrid player, Gareth Bale, also trademarked his 'heart' goal celebration and squad number, while Kylian Mbappé has trademarked his arm-crossed celebration.
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