Sports Illustrated Tickets has agreed a deal with the National Football League (NFL) in Spain.
The deal will see Sports Illustrated Tickets serve as an official NFL International fan experience partner, and an official partner of the 2025 NFL game in Madrid.
It is the first time an NFL game will take place in the Spanish capital, and will see the Washington Commanders take on the Miami Dolphins on November 16 at Estadio Santiago Bernabéu, home of Real Madrid.
“We’re proud to deepen our partnership with the NFL and support the league’s continued global growth,” said David Lane, chief executive of Sports Illustrated Tickets.
“Entering a new market like Spain is a milestone moment – not just for the NFL, but for fans across Europe. We’re thrilled to help bring international audiences closer to the game and elevate the fan experience on a global stage as only a Sports Illustrated company can.”
As an official partner of the 2025 NFL Madrid game, Sports Illustrated Tickets will host two activations: The NFL Experience Madrid, which will celebrate the 2025 season kicking off, and the Super Bowl LX Spain Watch Party – of which Sports Illustrated Ticket will also serve as the presenting partner.
The deal will also see Sports Illustrated Tickets featured across integrated marketing and fan engagement assets, including in-stadium digital boards, jumbotron features, promotional signage, activation areas, and league media platforms around the 2025 NFL Madrid game.
Sports Illustrated Tickets first became a member of the NFL Ticket Network for the 2024 season.