Aristocrat’s Product Madness brand has launched an NFL-themed free-to-play social casino game and teamed up with NFL star Micah Parsons to promote the title.
Product Madness
NFL Super Bowl slots offer a range of free-to-play slots which players can customise by selecting any of the competition’s 32 teams and accessing branded content relevant to each team.
Players start as a Prospect and can earn badges as they look to build up their reputation and become a Hall of Famer.
NFL Super Bowl slots feature real NFL footage through a partnership with the NFL Players Association and NFL films.
The game’s bonus content includes Quarterback Rush seasons and Daily Drills.
Aristocrat said the game will incorporate its Buffalo, Lightning Link and Dragon Link features.
“With NFL Super Bowl Slots, we set out to do more than just build a game – we wanted to create a new way for fans to experience the sport they love,” said Matt Labbat, senior vice president and head of Product Madness. “Every detail was crafted to channel team pride and authenticity into one free-to-play mobile game experience.”
Ed Kiang, vice president of video gaming at the NFL, said: “Through our partnership with Aristocrat and the expertise from Product Madness, we can provide fans a free-to-play gaming experience right at their fingertips, that will keep them engaged with our sport while also enjoying the liveliness and enthusiasm that is embedded in social casino entertainment.”
To promote the game, Dallas Cowboys linebacker Parsons has become its ambassador.