For many West Ham supporters (probably a majority), it became apparent long ago that responsibility for the underachievement, short-termism and general malaise afflicting the club is down to the leadership of one person, Chairman David Sullivan. A man whose hubris, arrogance, and pretension has led him to wildly overestimate his abilities when it comes to football, despite the overwhelming evidence to the contrary. Someone who refuses ever to learn from his myriad mistakes.
Until this week, it was not a view widely shared or spoken of outside the club’s support. In the wider, passively compliant media, supporter dissent was more likley to be depicted as a display of unrealistic entitlement by fans. Stay in your lane and accept that you are followers of a second level club who should be happy to ride on the coattails of the glamourous elite. That suddenly changed when a shambolic transfer window – and an even worse start to the season – prompted others to question what the hell was going on at West Ham. If you haven’t already come across them, I urge you to read the article in Sunday’s Observer and watch the HITC video on YouTube. Nothing new for the seasoned Hammers watcher but refreshing to discover it being recognised externally.
While this change in perception is a reaction to the dreadful performances over the last week or so, the problems at West Ham stem from a long history of under-investment and mismanagement in the boardroom. As the fortunes of English football have been swept along on a tide of global professionalism, West Ham are left stranded on an island of amateur neglect.
A club based in London with a massive fanbase which regularly features in the world’s top twenty rich list should aspire higher than mere Premier League survival. Otherwise, what is the point. Throw in the uninspired appointment of managers who regard entertainment as an optional extra, add the broken promises over the stadium move and it’s no wonder that dissatisfaction is at an all-time high.
Fewer and fewer sources – those who rely on leaks from Sullivan and family for their insider knowledge I guess – continue to peddle club propaganda regarding the constraints of financial rules and regulations. We have become wise to such attempts at distraction. Whatever financial mess the club finds itself in, it is the direct result of the board’s incompetence in the past. No plan, no strategy, and no-one with knowledge of the game to make key football decisions. Investment in scouting and data analytics is minimal and no thought has been given to the concepts of squad succession. Managerial recruitment has been based solely on who is out of work at the time and player recruitment on agent recommendations and the perceived razzle-dazzle factor of any signing.
The latest risible online ‘EXCLUSIVE’ is that Sullivan proposes to take full charge of recruitment during the last days of the transfer window. Are we supposed to thank the lord, we are saved? In truth, he has been in effective control of transfers since he first showed up. Perfectly able to torpedo any deal he doesn’t like the look of by pitching unacceptable bids or insisting on ridiculous payment terms – undermining his recruitment team(s) and alienating many a selling club in the process.
On the few occasions West Ham have tasted success in the Sullivan era, it has been by accident rather than design. The Dimitri Payet inspired season of 2015/16 and Declan Rice’s contribution to Moyes purple patch are prime examples. Moments of optimism which quickly faded and died once the principal player was removed from the scene.
While sentiments of “Sack the Board” are understandable it is improbable in a scenario where they are the only shareholders. One wonders what the other shareholders must make of it all. If they are indifferent, then it is a huge worry. The best (or only) short term hope lies with them ganging up to oust Sullivan as Chairman and replacing Brady with someone who understands the game. Brady’s reputation as a business guru is also a puzzle.
West Ham’s fortunes are now at their lowest ebb since the desperation of Avram Grant. Relegation odds have been slashed on the back of two abysmal performances with survival hopes pinned on there being three even worse teams to take the fall.
Following defeat at Sunderland, the Graham Potter masterplan was to make a single change, replacing the sluggish Guido Rodriguez with the lumbering Tomas Soucek. I can’t quite put my finger on why this didn’t work or why the defence which was shocking at the Stadum of Light didn’t suddenly become impenetrable. Unsurprisingly, Chelsea were gift wrapped five goals without barely having to break sweat.
The one glimmer of hope in Potter’s disappointing spell last season was that he was able to cling to his mantra of being competitive in every match. This has now been shot to pieces and underlines the flaw in his approach. The style of play means his team are never going to score many themselves and, therefore, require a near perfect defence in order to pick up any points. With a trio of centre backs lacking both the physical and mental toughness to compete in the Premier League, this is almost certain to fail.
There comes a period in almost all West Ham seasons where the manager is given so many games to save his job. It is unusual for this happen before the clocks change but reports suggest that Potter already has just two matches to save his – the EFL cup game at Wolves tomorrow night and Sunday’s league visit to Nottingham Forest. If that is the case (and without the prospect of any timely new recruits), he may as well start packing his bags.
Potter comes across as remarkably thin-skinned for a football manager. He is on record as saying he doesn’t care what people write but if he were to ask my advice this is what I would tell him. Put Alphonse Areola back in goal until it is obvious that Mads Hermansen is match ready; abandon the playing it out from the back nonsense, it is more trouble than it is worth; bin the 3/5 at the back formation in favour of a back four (4-3-3 or 4-2-3-1); pick the best two centre backs at heading the ball; prioritise pace and strength in the midfield as much as that is possibl; push Jarrod Bowen back out wide where he is at his most dangerous; don’t leave out players solely because they have challenged your approach in the past; try not to play anyone out of position or get carried away by what you perceive as your own tactical brilliance; buy some lucky heather.
Potter’s departure wouldn’t bother me at all – his football is as dull as anything – but we just know that whoever follows will be equally unimpressive. Another knee-jerk such as Dyche or Cooper to bore the pants from us. Would any progressive manager be stupid enough to sign up under the current regime? I doubt it.
These are truly depressing times as a West Ham supporter. An early exit from the EFL Cup and pointless in the league until late October is a distinct possibility unless three or four inspired signings emerge in the closing days of the transfer window. COYI!