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Cincinnati Bengals
Aug 25, 2025 3:49 PM EDT
Cincinnati Bengals star quarterback Joe Burrow is gearing up for his sixth NFL season, and anticipation in the Queen City is sky-high after his dominant 2024 campaign in which he threw 43 touchdowns.
Before the Bengals open the season on Sept. 7 against AFC North rival Cleveland Browns, Burrow made headlines off the field on Monday through his partnership with athletic brand “Alo Men” and the new “Conquer” collection.
Burrow appeared in the company’s latest ad campaign, featured in a video wearing the gear with a voiceover that read: “Conquer today. It’s the ability to show up when it’s not convenient. To keep going when you don’t want to. Conquer greatness—every team, every obstacle, every second, every time. Conquer the moment.”
In a joint Instagram post from Burrow and Alo Men, the caption echoed the theme: “Conquer the moment. [Joe Burrow] for Alo Men.”
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Joe Burrow’s partnership with athletic wear company Alo Men began in August 2024 and has continued to grow, with the Bengals quarterback now serving as one of the brand’s featured athletes.
Following the release of the latest ad campaign, Burrow spoke about his work ethic and how the new collection reflects his approach to the game.
“I’ve always believed in showing up the same way every day — locked in and ready to work,” Burrow said in a statement. “The Conquer collection reflects that mindset and matches the way I approach everything. It’s focused, consistent, and built for the long game.”
Cincinnati Bengals quarterback Joe Burrow (9) is interviewed by sideline reporter Laura Rutledge in the third quarter of the NFL Preseason Week 2 game between the Washington Commanders.
© Sam Greene/The Enquirer / USA TODAY NETWORK via Imagn Images — Source: © Sam Greene/The Enquirer / USA TODAY NETWORK via Imagn Images
The collection, which launched online and runs through Sept. 19, showcases Burrow modeling each outfit and new release.
“Burrow’s impact goes far beyond the football field,” said Summer Nacewicz, executive vice president of marketing and creative at Alo. “He’s redefining what it means to be a modern athlete, bringing the same focus, style, and consistency to everything he does. That’s why he’s the perfect partner for the Conquer collection.”
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Cole Sullivan