26th August 2025
August 26 – Juventus have announced a collaboration with world-renowned fashion designer Giorgio Armani, who will create suits for the first team.
Armani has become the club’s official formal wardrobe wear supplier for the next two seasons in a partnership of two of Italy’s most iconic brands.
The men’s first team will be decked out in Giorgio’s finest threads at official events and European competitions.
In a statement, the club said: “Furthering its relationship with the world of football, Giorgio Armani has, for the first time, designed the formal wardrobe for Juventus.
“The partnership includes a selection of Giorgio Armani suits created to accompany the Men’s first-team players on all official off-pitch occasions throughout the 2025/2026 and 2026/2027 seasons.”
The package includes tailored suits, deconstructed jackets, lightweight wool polos, water-repellent cashmere overshirts, and coordinated accessories.
This initiative follows a growing trend among European clubs to partner with luxury fashion houses and leverage partnerships to diversify revenue streams and reach new audiences.