Sky is slashing the price of a Sky Sports subscription when shoppers upgrade their TV to celebrate the start of the Premier League season. The telecoms giant is reducing its flagship Sky Sports package from £33 to £19 when purchased with a Sky Glass smart TV.
This represents a 42% discount and is available with both the Sky Glass Air and Sky Glass Gen 2 models, priced from £6 and £14 per month. Opting for one of these devices along with a Sky Sports add-on grants access to nine Sky Sports channels including Main Event, Premier League, Football, F1, Golf and Tennis.
It comes as Sky ramps up its Premier League coverage from 128 to a minimum of 215 games this season, which it claims is 80% of all televised matches. While an end date for this introductory offer has not been confirmed, it represents a saving of £336 over a 24-month period, it's worth noting this only shows when you get to the checkout.
The Sky Glass range is the company's own brand of smart TVs that come pre-loaded with Sky and streaming apps, eliminating the need for a satellite dish or a Sky box. Both models were launched earlier this year, with the Air being marketed as a more budget-friendly and slimmer version of the Gen 2.
Both models feature a 4K HDR Quantum Dot screen and Dolby speaker system, with other notable features including voice control, personalised recommendations, and a simple plug-in-and-play setup. Sky Glass can also automatically adjust the display and sound based on what's being shown on screen, making it perfect for watching football, reports Birmingham Live.
One key distinction between the Air and Gen 2 is their speaker systems; the Air boasts two Dolby Audio speakers, while the Gen 2 features seven Dolby Atmos speakers and an integrated soundbar. It's crucial to remember that the monthly price of Sky Glass includes the TV itself and requires a Sky TV and Netflix subscription.
The packages begin with the £15 Essential TV bundle, which offers more 1than 00 channels such as Sky Atlantic, along with Netflix and Discovery+ subscriptions. Choosing this package with the 43" Sky Glass Air and Sky Sports results in a total monthly cost of £40, plus a one-time payment of £20.
There's also a discounted TNT Sports add-on for £20, a bargain compared to the usual £30.99 price through Discovery+ Premium. However, customers should bear in mind that Sky Sports will revert to the standard £33 after the initial 24 months.
This Sky deal competes with Virgin Media's Summer of Sports sale, which has seen prices slashed across various TV, Sky Sports and fibre broadband plans. These now start at £54.99, down from £65.99, for the Bigger Combo bundle + Sports, which includes over 200 TV channels, eight of which are from Sky Sports including Main Event, Football and F1.
A drawback of both Sky and Virgin's contracts is that bills will rise each April in line with inflation. This year, Sky hiked its TV and broadband prices by 6.2%, while Virgin has already confirmed its Bigger Combo bundle + Sports will increase to £58.49 from April 2026 and £61.99 from April 2027.
However, unlike many providers, Sky offers its customers the chance to cancel their contract following the announcement of a price hike, providing more flexibility to shop around.