27th August 2025
August 27 – Premier League Everton officially opened their new home, the Hill Dickinson Stadium, in front of a rocking 52,789 crowd last Saturday, beating Brighton & Hove Albion 2-0. To cap off a fine week for the Toffees, the club announced a five-year agreement with Pepsi MAX.
The Pepsi brand becomes the club’s Official Soft Drink Supplier and will be featured across all digital boards, retail outlets and concourse menus throughout the stadium. Additional products from the Pepsi portfolio will also be on offer.
With the Hill Dickinson Stadium set to become a major attraction in the Liverpool area as a multi-purpose venue, the collaboration with PepsiCo secures long-term revenue streams while strengthening its growing sponsorship portfolio.
Mark Rollings, Chief Partnerships Officer at Everton said: “We are delighted to welcome Pepsi MAX as a Founding Partner of Hill Dickinson Stadium. To partner with such a globally renowned organisation is a huge endorsement of our new home and reflects the scale of opportunity that the stadium represents.”
Meanwhile, John Savage, UK Head of Sports Partnerships at PepsiCo, commented: “The momentum and passion surrounding Everton’s new Hill Dickinson Stadium has been inspiring, and we’re incredibly proud to be a founding partner at the very beginning of the journey. This partnership with Everton marks a moment of continued commitment in elevating the fan experience in football.”
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