So no mayors have clapped back yet. Have any city leaders responded?
Not officially. I’m friends with a member of the Shoreview City Council and I ran into him at Von Hanson’s [meat market] right after the video came out. He was like, “Oh, that video is so funny.” And he told me: “I forwarded it on to our city administrator. And he said, ‘Thanks, I’ve gotten this five times already.’” And my friend was like, “Hey, can we share this on the Facebook page for the city? And he said, ‘No, because of the bad language.’”
I have a plan now to do a minimum of 50, as long as I can keep them funny. I want to do Rochester, Duluth and a few of the neighborhoods in Minneapolis and St. Paul.
Growing up in Shoreview, I had this preconceived notion of Coon Rapids based on what people were saying about it. But it’s an awesome community. I’ve sold houses there to a bunch of different people. People are really proud of Coon Rapids, but they also probably agree that the name is a little weird.
The merch is to facilitate taking a lighthearted look at yourself. But I don’t want people to mistake the merch for me trying to make money from this or wanting to be a famous influencer.
So the goal isn’t to be recognized at Total Wine, Jersey Mike’s and Cub — though that has happened. The goal is real estate closings.
I tripled my expected income this year. I had as many closings in July as I had in almost all of last year. So that’s been great from a business standpoint. But I would also say from a mental health standpoint, the fact that my business has become more consistent has made it way more enjoyable for me.
I’ve got a couple other ideas to share actual helpful information for real estate, but in a funny way. I’ve already made those boring videos, like, “Here’s what a gravity furnace looks like.” I gotta find a way to make them funny.