Breitling named the Official Timepiece Partner for the NFL.
Breitling
Just last fall, Swiss watch brand Breitling and the NFL announced a partnership that [gave Breitling the NFL licensing partnership](https://www.forbes.com/sites/robertanaas/2024/09/05/breitling-scores-victory-with-32-team-nfl-licensing-partnership/) for all 32 teams. Now, the NFL and Breitling announce an advanced partnership: Breitling has been named the Official Timepiece Partner of the National Football League. Playing in the luxury watch field, Breitling unveils two new NFL Team edition collections: A Chronomat Automatic GMT NFL and an Endurance Pro NFL – for all 32 teams – complete with the colors and logos.
Breitling Chronomat GMT NFL watch. This one celebrates the San Francisco 49ers.
Breitling
The partnership is a multi-year global luxury watch collaboration that witnesses Breitling as the official partner not only for USA-based games, but also for2025 NFL International Games. Those take place in Sao Paulo, Brazil, London, Berlin and Madrid. Breitling says it will also have activations, including implementing sales and displays at boutiques worldwide. Additionally, in America it will have a presence at NFL events such as the Super Bowl LX, NFL Honors and others. The plan is also for Breitling to present custom watches for select winners at the 2026 NFL Honors.
To honor this relationship with one of the most important sporting leagues in America, Breitling is unveiling two new NFL Team Edition watches that will be available to NFL fans around the world via Breitling boutiques, authorized retailers and online.
Breitling Chronomat GMT 40 NFL Team Edition watches made in honor of the brand's being named the Official Timepiece Partner for the NFL.
Breitling
Both watch lines will offer 32 models – featuring the team colors and logos for all 32 NFL teams. The Chronomat Automatic GMT 40 NFL Team Editions watch boasts a GMT (Greenwich Mean Time)watch that depicts a dual time zone display. Powered by a self-winding mechanical COSC-certified chronometer Breitling 32 caliber with 42 hours of power reserve, the 40mm watches are crafted in stainless steel and are water resistant to 200 meters.
The Chronomat Automatic GMT watches boast dial colors that match each team’s primary color, with contrasting GMT hand that utilizes the team’s other color. Each watch also features the team’s logo engraved on the case back. Sold on a stainless steel bracelet, with steel case back with the NFL team logo etched into it, the Chronomat Automatic GMT watches retail for $6,600.
Breitling Endurance Pro NFL chronograph — New York Giants.
Breitling
The other offering – coming in at $4,400 – is the sportier Endurance Pro chronograph watch. Crafted in titanium and measuring 44mm in diameter, these watches feature black dials with the primary team’s colors on the inner bezel (that boasts a pulsometer scale). These watches also feature the respective NFL Team logos at 6:00. On the titanium casebacks of the Endurance Pro watches, the NFL Shield is engraved. Sold on a black rubber strap, the Endurance Pro watches are powered by Breitling’s COSC-certified chronometer SuperQuartz™ movement, caliber 82, and are water resistant to 100 meters.
In a press release issued this morning, Georges Kern, CEO of Breitling said, “Partnering with the NFL is a defining moment for Breitling. The NFL brings people together: families, friends, entire communities. It’s about the moments you share and the traditions you build over time. That’s what we wanted to reflect in these watches. It’s something you wear with pride and one day pass on, along with your love for the game.”
Breitling Chronomat NFL Limited Edition, Miami Dolphins, watch. These pieces retail for $6,600.
Breitling
On the affordably priced watch side, Timex brand also has a relationship with the NFL and makes watches for the 32 teams. Those watches retail for between $44 and $74 – making them incredibly affordable to the masses.