By OLIVER SALT, US ASSISTANT SPORTS EDITOR
Published: 10:08 EDT, 27 August 2025 | Updated: 10:09 EDT, 27 August 2025
Travis Kelce has been blasted by fans for cashing in on his engagement to Taylor Swift after unveiling a new clothing collection less than 24 hours after the couple's big announcement.
Swift and Kelce broke the internet on Tuesday after revealing they are finally set to tie the knot, with the superstar couple sharing photos of the proposal in a joint Instagram post which has generated almost 30 million likes at the time of writing.
The Kansas City Chiefs legend, who reportedly got down on one knee weeks ago, is seen embracing his now-fiancee in a garden overflowing with blooming flowers after popping the question.
Yet not even a day into the engagement, Kelce is now facing questions over its legitimacy after unveiling his new clothing line with American Eagle and lifestyle brand Tru Kolors.
He shared an ad for the partnership on Instagram the morning after his and Swift's major announcement, which shows him getting out of a car and taking a stroll in a cream cricket jumper, white pants and shades before linking up with other athletes involved in the promotion.
And a number of fans were quick to take aim at the 35-year-old for 'monetizing' his relationship with Taylor.
Travis Kelce has been blasted by fans for 'monetizing' his engagement to Taylor Swift
One user asked: 'So this was all a marketing stunt?'
'A new album, an engagement, and a collab. A cynic might think this was all about business,' said another.
A third put sarcastically: 'so their engagement was for money? who knew!'
A fourth asked: 'If you're not fully monetizing your relationship are you even in love?'
'Taylor to get 40% for keeping this sham going,' posted a fifth.
While one simply concluded: 'It's too much, the saturation of it all.'
Kelce claims to have kept his fashion link-up with American Eagle and Tru Kolors - which is named 'AE x TK' - secret for nearly a year.
The ad campaign also features tennis star Anna Frey, basketball guard Azzi Fudd, college football quarterback Drew Allar, wide receiver Jeremiah Smith; NBA prospect Kiyan Anthony (the son of Carmelo and LaLa Anthony) and Olympic gold gymnast Suni Lee.
Kelce and Swift's romance has been heavily scrutinized ever since the latter turned up to support him at a Chiefs game for the very first time in September 2023.
Kelce and Swift shared photos of his romantic proposal to break the internet on Tuesday
The star couple have dominated headlines in their whirlwind two-year relationship together
Skeptical fans have long claimed the pair are only together to generate as much attention as possible and help boost their public image.
Nevertheless, Taylor's die-hard legion of 'Swiftie' fans are fully on board with their beloved singer's relationship and could not contain their excitement at the news on Tuesday.
One joked: 'literally crying for my close and personal friend taylor swift. They look gorgeous together.'
While another said: 'Literally crying so happy for them.
'From concerts to touchdowns, now wedding bells! Truly a match made in heaven.'