David Sullivan looks on, with a West Ham badge in a circular frame
Credit: Imago
Aheed Abrar
Thu 28 August 2025 9:45, UK
West Ham United could potentially be very active in the final days of the transfer window, as David Sullivan seeks to raise more funds.
Graham Potter’s future as West Ham manager is already uncertain after losing the opening three games of the season.
Wolves beat West Ham in the Carabao Cup second round on 26 August, with the hosts coming back from a goal down to win 3-2 at Molineux.
The Irons have made just four new signings this summer, and the English manager will hope the hierarchy makes further investments by 1 September.
West Ham owner David Sullivan watching his team in action.
Credit: Imago
West Ham in talks to sell stake in women’s team
Monarch Collective, the largest women’s-dedicated sports fund, want to buy a 49 per cent stake in the Hammers’ women’s team, according to The Guardian.
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The news outlet reports on 28 August that the Irons are in advanced talks over selling a share of their women’s team to the American private equity fund.
It’s been claimed that Sullivan and Co. will retain a controlling interest, in a move similar to that of Chelsea, who sold 10 per cent of its women’s team to Alexis Ohanian, co-founder of the social media platform Reddit.
The proposed deal values the East London outfit’s women’s team at about £55million, with the US investors expected to bring in more money and expertise into the squad and resolve the dispute with E20 over the cost of renting the London Stadium for WSL fixtures.
Read More:Sam Allardyce reacts to Potter sack news out of West Ham he’s been told
Graham Potter looks curiously in the West Ham dugout.
Credit: Imago
David Sullivan could use funds to comply with Profit and Sustainability Rules (PSR)
Sullivan is facing the heat at the London Stadium, with fans turning against the hierarchy after what’s been seen this season.
The Hammers’ strategy of being relatively quiet this transfer window has backfired, but Profit and Sustainability Rules (PSR) could potentially be hindering them.
However, the sale of the women’s team could give the Irons some leeway, with Chelsea using the loophole to address their own financial concerns, as per the BBC.
The Hammers had a net spend of £85.2m last summer.
Jean-Clair Todibo’s loan was made permanent this summer for £32.8m.
El Hadji Malick Diouf has been the only standout signing.
West Ham risk losing out on Soungoutou Magassa, with Eintracht Frankfurt looking to hijack the deal, and it will be interesting to see how it unfolds.
The Hammers may be preparing for several incomings as Deadline Day looms at the London Stadium, but only time will tell who they will sign.
It could also be exciting to see how the East London club’s women’s team progresses in the coming months, with a top-five berth in the WSL never achieved before.
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