**West Ham United are in advanced talks to sell a stake in their women’s team to Monarch Collective, an American investment group specialising in women’s sport.**
According to [The Guardian](https://www.theguardian.com/football/2025/aug/28/west-ham-in-talks-over-selling-stake-in-womens-team-to-us-private-equity-fund), the team is valued at around £55 million, and Monarch could take up to 49% ownership if the deal goes through.
At first glance, this looks like a progressive step in the growth of women’s football.
However, West Ham fans would be more concerned about whether the move can ease the club’s concerns about the Profit and Sustainability Rules (PSR).
The Hammers have sparked into life over the past few weeks, but they needed to part ways with Mohammed Kudus to make it happen.
They have since made Jean-Clair Todibo’s initial loan move permanent while bringing in El Hadji Malick Diouf, Kyle Walker-Peters, Callum Wilson, and Mads Hermansen.
They’re also working on a double deal to sign [Mateus Fernandes from Southampton](https://westhamblog.co.uk/posts/west-ham-agree-deal-to-sign-mateus-fernandes-from-southampton/) and Soungoutou Magassa from AS Monaco.
However, selling a stake in the women’s team could give them more wiggle room to work with before the transfer window closes next week.
The Women’s Super League (WSL) is becoming a major draw for investors. Chelsea sold a 10% stake in their women’s side earlier this year, while Aston Villa are also exploring a similar deal.
Interest from American investors is proof that the league’s global appeal is paying off, and West Ham offers Monarch an opportunity to tap into a growing market.
New investment in the women’s set-up could help boost the club’s financial prowess and the transfer budget of the men’s team.
However, unlike Chelsea, West Ham’s women’s side don’t have the same commercial profile and have struggled to compete in the upper echelons of the division.
They don’t even play at the London Stadium due to ongoing disputes with the landlord.
Monarch’s involvement could help resolve these issues, but it will take time before revenues match the valuations being attached to top women’s sides.