Sports Illustrated Tickets has been made an official fan experience partner of the Atlanta Falcons NFL franchise that is set to “deliver next-level fan experiences at Mercedes-Benz Stadium”.
Beginning this season, the six-year partnership will see Falcons supporters have access to a unique ticket package that combines game admission with a framed Sports Illustrated Fan Cover keepsake and two issues of the magazine.
“The Atlanta Falcons are a leader in delivering world-class fan experiences, and we’re honoured to build a long-term relationship with this visionary organisation,” said Sports Illustrated Tickets chief executive, David Lane.
“Together, we’re creating authentic and meaningful connections for fans – the kind only Sports Illustrated Tickets can deliver.”
Beyond the ticket package, a new hospitality destination has been unveiled at the Falcons’ 75,000-seat Mercedes-Benz Stadium which is owned by AMB Sports and Entertainment Group.
The Sports Illustrated Tickets Lounge is designed to accommodate around 750 guests and offers panoramic pitch views, all-inclusive food options, and unlimited non-alcoholic drinks.
“Our goal is always to reimagine what the experience can be and our partnership with Sports Illustrated Tickets reflects that ambition,” said Nana-Yaw Asamoah, chief commercial officer at AMB Sports and Entertainment.
“At the end of the day, we are here to create memories with family and friends.
“This partnership introduces new and innovative ways for fans to capture unforgettable moments and take the memories with them – while also celebrating the heritage of Atlanta sports.”