BetMGM is increasing its responsible gaming messaging for the upcoming NFL season with presence in a new stadium and new locations.
BetMGM
The MGM Resorts and Entain joint venture operator has added the Philadelphia Eagles’ Lincoln Financial Field to its roster of grounds which will house responsible gaming messaging.
The operator’s GameSense messaging will feature on stadium scoreboards during pre-game activities and also within gameday magazines for the 2025-26 season.
"Placing GameSense in league stadiums gives us direct access to millions of fans each week," said Rhea Loney, chief compliance officer at BetMGM.
"It's a powerful platform to promote public awareness and amplify our company's commitment to provide a safe and informed gambling experience."
BetMGM is partnering with the American Gaming Association to increase the presence of its GameSense messaging.
The sportsbook and casino operator has also donated US$250,000 to the International Center for Problem Gambling.