Manchester United have launched their Christmas campaign, and this year they’ve taken a more intimate, heartfelt approach. The 'Christmas At Ours' campaign is quietly festive, but also quietly cinematic. Rather than leaning on the usual match-day adrenaline, roaring crowds, or dramatic highlight reels, Old Trafford is transformed into a warm and welcoming setting. The stadium becomes a backdrop not for competition, but for celebration: twinkling lights wrapped around the stands, decorations that nod to the club’s history, and a party atmosphere that feels rooted in togetherness and tradition.
Both the men’s and women’s first teams appear side by side, enjoying a moment away from the pitch, and that sense of connection extends to the audience. The campaign invites viewers in as if they’re part of the club family, sharing in the festivities rather than simply observing them.
YOUTH MODE continued their long-standing collaboration with Manchester United, sourcing the 1966 Sam Cox track Life Is Love for the soundtrack and delivering the accompanying sound design.