The story continues. **Jeep® and Juventus are once again united, ready to drive into a new era of ambition, performance, and shared values**. The Jeep® logo proudly returns to the jerseys of the men’s first team, the women’s first team, and Juventus Next Gen, symbolizing the enduring bond between two icons that have redefined their worlds, one on the road, the other on the pitch.
This renewed partnership, now entering its fourteenth season, is much more than a sponsorship: it is the meeting point between two unstoppable forces that share the same DNA, freedom, strength, authenticity, and passion. Since the beginning of their journey together in the 2012–2013 season, Jeep® and Juventus have embodied excellence and evolution, pushing boundaries and inspiring fans worldwide.
Over the years, this alliance has yielded 19 titles for the men’s team, 13 for the women’s, and 1 Coppa Italia Serie C for Juventus Next Gen. Each victory reflects the relentless determination, adaptability, and forward-thinking approach that both Jeep® and Juventus bring to their respective fields.
The new 2025/26 Juventus jersey, featuring the Jeep logo on the chest, made its debut during the last home match on Sunday, May 18: a moment that marked not only a return, but a renewal. For players and supporters alike, it represents continuity with innovation: a familiar symbol reimagined for a new chapter.
At the same time, Jeep continues its evolution toward a more sustainable future. The brand is expanding its legendary SUV lineup with a growing range of electrified and all-electric models, combining cutting-edge technology with its signature off-road capability. Just as Juventus continues to cultivate talent, push limits, and embrace change, Jeep® is charting its path toward a new mobility, more responsible, more exciting, and still unmistakably Jeep®.
**“Our journey with Juventus is built on shared ambition and the pursuit of excellence,”** said Fabio Catone, Head of Jeep® Brand for Enlarged Europe. **“Together, we represent two worlds driven by courage, innovation, and the desire to go beyond what’s expected. That’s what makes this partnership truly unique”**.
From Turin to every corner of the world, Jeep® and Juventus continue to inspire a community of explorers, dreamers, and believers. **Their partnership celebrates not only victories, but the road that leads to them: a road made of determination, evolution, and the freedom to always move forward**.