The Malta Tourism Authority has confirmed the return of its high impact Malta Day campaign in partnership with Manchester United, further strengthening Malta’s global visibility through the VisitMalta brand.
This year’s campaign coincides with the Manchester United vs Manchester City fixture at Old Trafford, placing Malta in front of a massive international audience. VisitMalta branding will feature prominently inside the stadium and across key areas of Manchester, targeting supporters and city visitors alike.
On match day, VisitMalta will be showcased through two pitch side banners alongside perimeter advertising around stadium entrances. QR codes will allow fans to instantly access the VisitMalta website and enter a competition to win a trip to Malta.
Hospitality suites will offer a Maltese culinary experience prepared by a local chef in collaboration with Manchester United Executive Head Chef Darren Hamilton. VisitMalta imagery will also appear throughout the official Match Day programme and hospitality dining areas. Pitch side digital advertising will reach an estimated 75,000 supporters in the stadium and millions more through international broadcast coverage.
City wide exposure across Manchester
The campaign extends well beyond Old Trafford. Rotating VisitMalta video adverts will appear on large screens near the stadium and across Manchester city centre, generating over 1 million impressions around match day.
Malta will also feature on one of Europe’s largest Digital Out of Home screens along the M17 1AB motorway until 18th January 2026, with an expected reach of over 1.2 million impressions. In Manchester city centre, VisitMalta will appear across 40 to 60 high definition LCD screens within the Manchester Screens Network, reaching an estimated 1 million pedestrians.
With football crowds city centre takeovers and millions of digital impressions, Malta Day once again puts the islands on a truly global stage. It is a reminder that when Malta plays smart on the world stage, everyone is watching.
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