Since his appointment in early 2025, seven months after his emotional departure from Anfield, there has been widespread confusion regarding what Klopp’s new position actually entails. Overseeing a vast network that includes RB Leipzig, Red Bull Salzburg, New York Red Bulls, Red Bull Bragantino, and RB Omiya Ardija, his remit is broad but, he insists, clearly defined.
"That’s the last title I ever want to have," Klopp asserted. "It’s an advisory role, but with power. But I’m not a person who shoots from far away. So that means I listen and rely a lot on the people at the clubs. I calm things down in some moments, and make decisions in others."
His influence is already being felt in recruitment meetings, where his charisma remains a potent weapon. Marcel Schaefer, Leipzig’s sporting director, described Klopp as having a "god-given talent to capture people in just a few minutes". This was evident in the acquisition of winger Johan Bakayoko from PSV, who was swayed not by a hard sell, but by a conversation with Klopp about footballing philosophy and personal development.
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